Wired.com offers a non-techie, behind-the-screen look at the thinking and work procedures that power Google’s giant search engine. Search engine optimizers are always looking for more clues to understand how Google catalogues and ranks the web in response to specific keywords, but the article will doubtless shed a lot of light on search engineering even for all web site owners, hobbyist bloggers, and anyone else who depends on Google search for more than just searching.
From the article:
This is the hard-won realization from inside the Google search engine, culled from the data generated by billions of searches: a rock is a rock. It’s also a stone, and it could be a boulder. Spell it “rokc” and it’s still a rock. But put “little” in front of it and it’s the capital of Arkansas. Which is not an ark. Unless Noah is around. “The holy grail of search is to understand what the user wants,” Singhal says. “Then you are not matching words; you are actually trying to match meaning.”
Read the full article here.
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