How Press Release Techniques can Help Your Website
Do you know how press release techniques can help your website attract traffic? Yes, that´s right! A press release. I bet you never thought you´d be writing a press release for yourself or your business.
The fact is that there are LOADS of websites out there that are HUNGRY for new, fresh content & in this video we explain why press releases can really help your website.
How Press Release Techniques Benefit You?
There are loads of ways that an effective press release technique can benefit you. For a start people love stories. It can give your site increased exposure & also good links to your website because there are loads of news websites that are hungry for new content.
How Press Release techniques differ from Articles
If you have written an article for an article directory then the layout is quite similar. A Press Release consists of the following:
A Headline
A Summary
A Main Body
About Section
Media Info Section
Let´s have a look at Press Release techniques for writing the perfect press release:
For the Headline you get about 100 characters & you need to make sure it grabs people´s attention. A good tip is to write in Title Case, i.e. Use Capitals For The First Letter Of Each Word
The Summary is your opportunity to maintain the readers attention & a good way to achieve this is to identify something unique. You get about 30 – 40 words (about 200 – 250 characters) to introduce your Press Release.
The Main Body should start with the location & date & it is your opportunity to demonstrate your knowledge. One key press release technique is to remember that this is news, not an advert so go easy on the selling. Typically5 or 6 short paragraphs is fine with 3 or 4 sentences for each. You need to introduce facts & support them. The key press release technique here is to write in the 3rd person (he/she) but to quote yourself.
Finally for the About & Media Contact Info section this is just a short space for you to leave any additional information about yourslef & to leave your contact details so people can get in contact with you.
To see a quick video showing you how to upload a Press Release to one of the most popular press release sites please go to http://www.pickaweb.co.uk/blog/uk-web-hosting/submit-a-press-release/
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