Hi, Tony here. In the last couple of videos we´ve looked at what is required to build a dynamic online strategy for your business & some of the options for building a website that will play a starring role in that strategy.
I know from speaking to many of Pickaweb´s customers over the years that there is a real concern that the internet landscape is changing so rapidly that it is hard to keep up.
We are just so overloaded with new challenges that it is tempting to just hide our heads in the sand.
There is also a tendency to think that if it isn´t broken, don´t fix it. Unfortunately, what can seem like the safe option of keeping things as they are is in fact a very risky approach.
Let me explain why.
Until recently just having a website seemed enough for most businesses. But the massive growth in social media has meant that there has been a huge change in the way that people research & buy the products & services that they use. It is crucial that you understand this & that you understand how to turn this to your advantage.
Just by coming this far with me you have completed a small journey of understanding. You are now amongst a small, privileged group of business owners who understand how to use the internet to their advantage.
But understanding & knowledge are not enough. Execution & action are required.
One of the words that you will hear people say very often in life & in business is luck. How many times have you heard people say “He got lucky” or “He was in the right place at the right time”. But when it comes to business I don´t think that luck comes into it.
A wise Roman Philosopher called Seneca once said that “Luck is what happens when preparation meets opportunity”.
Let´s take a moment to consider that quite profound statement.
Is it luck that you have better keywords than your competitors & you have a better ranking than them?
Is it luck that you get a better return on your paid adverts than your competitors because you divert your ads to a Landing Page rather than a home page like they do?
Is it luck that you never miss a sales email because you have a central helpdesk?
Maybe you are just lucky to capture people´s attention because you have a punchy headline displayed on your website that is full of benefits that really appeal to your visitors.
Or maybe you are lucky to have bothered to take the time out to write a comprehensive e-book that people refer to & share with their friends & colleagues as a really useful reference guide.
As for following up on auto pilot with an email auto responder tool that was just a huge slice of luck that means you keep getting extra lucky new business.
And of course, you got really lucky when you decided to create all of that amazing content in your blog which your readers really appreciate & which ranks really high in Google.
Suddenly when you look at it like that, luck doesn´t seem so important after all does it?
What is important though is being prepared for when opportunity comes knocking. And being prepared means taking action.
Here at Pickaweb we have the people & skills to help you to achieve the kind of results that you deserve.
Your new website will be a starting point for your business & we would love to be able to work with you to help you achieve that change.
The thing that really sets Pickaweb apart from other companies is our focus & determination to help our customers whether it is by offering round the clock support for our hosting customers or free, useful information to help them build successful online businesses.
Of course, we understand that there is a cost associated with building a website, but it is worth weighing up these costs against the cost to your business of having a website that isn´t working for you.
We are here to help & we understand that you may have questions that you need answers to. If you do, rest assured that we are here to answer them for you.
Just drop us a line or give us a call & we are here to help.
Thanks for your time.