5 Things That Every Small Business Owner Must Know about Social Media


Let’s face it, you probably “know” you should be on social media. But, chances are your brand hasn’t embraced social media as much as it could. There are plenty of reasons for this, especially for small businesses: lack of time, small budgets, no dedicated teams, the list goes on. It’s hard, as a small business


5 Basic Social Media Mistakes Local Businesses Make & How to Fix Them (#2 is Important)

Social media mistakes to avoid

When it comes to social media, local businesses have a huge opportunity, and yet so many of them aren’t grabbing it. Instead of using social media to increase the awareness of their brand, get more visitors to visit their website, and build a group of local (and loyal) customers, they are trying to focus on


5 Ways to Use LinkedIn To Get More Leads

Linkedin strategies to get more leads and sales

Leads. Every brand wants them. Imagine a world where you could have a solid flow of leads coming to you on a consistent basis. And these just aren’t any leads, they are high quality and targeted leads that are looking to work with a brand just like yours. Sounds like a dream, right? Here’s the


Why Brand Is Everything When Building A Business

Branding is crutial for your business

It’s been said that the only term more globally understood than “Okay” is “Coca-Cola.” How’s that for brand recognition? Billions of people all over the world, regardless of their native tongue, see “Coca-Cola” and think “classic,” or “refreshing.” But why? What’s the secret of businesses like Coca-Cola? How did they drive the logo, tagline, and


6 Reasons You Are Probably Wasting Money on Pay Per Click

Is PPC a waste of money?

If you’ve ever tried Pay Per Click (PPC) then you probably fall into one of two camps. You either think it’s the best thing since sliced bread or it’s a total waste of money. But like anything, PPC success depends on being able to come up with a good strategy and really execute it. The