14 Helpful Marketing Tools Every SaaS Company Should Use

marketing-tools for SaaS businesses

Without a doubt, there are more and more SaaS tools and business-related apps in the market. No matter what kind of service you provide, or what kind of business you have, you need to have tools that are advanced and feature-rich at your disposal.

But there are so many SaaS tools out there that it could be quite overwhelming to pick the right tools that will propel your business to new heights.

With that being said, we’ve listed the most robust and noteworthy SaaS marketing tools that every marketer will appreciate:

1. Google Analytics

Google Analytics is a great tool in measuring the traffic metrics of your site, gaining audience insights, as well as analyzing its performance.

Also, if you’re not using another website platform that gathers all the data for you, then this is an excellent free option.

Even if you’re using another tool, Google Analytics is more in-depth in terms of traffic metrics, categorizing visitors based on traffic type, and even segmenting users based on their location.

2. HootSuite

HootSuite allows you to create and build a social media presence fast, and easy. It enables you to schedule posts on social media platforms like Facebook, LinkedIn, Twitter, Google +, and Instagram ahead of time.

It will also help you track all comments and mentions, you could also reply instantly without having to separately log-in your social media accounts.

3. HubSpot

While there’s not a single SaaS marketing tool that will do everything for you, HubSpot comes quite close. Basically, it acts like an all-in-one marketing automation software. It comes with the following features:

  • SEO
  • Analytics
  • Blogging
  • A/B Testing
  • Landing Pages
  • CRM
  • Email Marketing

4. Databox

It can be daunting to have a real-time snapshot of all your marketing efforts in a single place. That’s where Databox comes in.

It provides a solution to the problem a lot of people don’t realize that they have in the first place, through seamless reporting.

It’s also a fantastic tool that will let you connect all your data sources into a dashboard system, allowing you to track your company’s performance, in a single, easy to read location.

5. Wistia

Wistia is your business’ video marketing platform. Although Youtube provides a free option for video marketing, this tool allows you to learn more about the people that are watching your videos, providing you better user experience.

Other features include:

  • Video SEO
  • Simple embed code
  • Team collaboration
  • Drag and drop organization
  • Email opt-ins and call-to-actions
  • Analytics with viewing trends and heatmaps
  • A customizable, high-resolution video player

6. Buzzsumo

To give you a full picture of how competitive the market is, you need to understand how well your content is performing in all the avenues of the internet and Buzzsumo helps you with that.

It lets you analyze content by topic or domain and let you figure out which posts get to be shared the most.

It’s also a great tool in helping you find key influencers whom you can get in touch with once you have your content published.

Furthermore, it also provides:

  • Insights on content regarding the domain, author, and more.
  • Content creation.
  • Look for influencers.
  • Search social backlinks.
  • View shares of content on various social media platforms.
  • Look up content engagement over the last 24 hours, up to the past year.

7. Wordstream

Wordstream is an effective way to manage all your ads. You can use it to manage Instagram, Facebook and Google ads for your business, as well as for your clients.

It’s also an excellent tool to learn the best practices when creating a PPC ad.

You can also use it to monitor how each PPC ad is performing with Wordstream’s analytic tools.

8. Trello

Trello is a powerful project management tool that provides you with unlimited possibilities. It gives you a bird’s eye view of your marketing projects, allows you to organize the content creation process, and serves as a substitute for long email threads.

It also provides you with the option to store conversations with your team and allows you to control, plan, arrange, and organize your existing projects, tasks or events.

9. Zoho

If you’re looking for a budget-friendly way to manage your business, then this tool has the key functionalities your business needs. Your team can easily automate and manage tasks like gathering of leads, analytics, workflow automation, and contact management.

A learning curve for this tool isn’t required as well. It has a fully customizable interface, has call logs and calendars that are automated to help you save time and boost productivity.

It also has analytics that would allow you to track the performance of your team, as well as the results on a business scale.

10. Hunter.io

Also known as the Email Hunter, this tool allows marketers to look for contact information that’s related to any domain. It’s also excellent for companies who utilize cold emailing as a way to fill in their pipeline.

Hunter.io is also a tool that could help you verify emails, and accomplish bulk work. There are also recently integrated campaigns which let you perform outreach through the tool directly, rather than uploading contacts to another CRM.

Overall, it’s an easy and cost-effective lead generation tool that every business should have in their arsenal.

11. Optimizely

This is an A/B testing tool that lets you increase versions of different pages in your website, through analyzing and testing the performance of different variations on everything- from your copy to your CTA button, and so much more.

It also includes the following features like:

  • Personalization, letting you deliver targeted content in real-time.
  • Stats Engine that provides you analytics for better decision-making.
  • Desktop and mobile browser support
  • A/B, multi-page testing

12. SEMRush

With Hubspot saying goodbye to keywords back in 2018, we have to look for another way on how to keep track of individualized keyword scores, as well as reporting.

This tool lets you have a full report on what your company, and the terms that you’re ranking for, site issues that need to be addressed, and so much more.

13. Typeform

Typeform is a tool that can be used for buyer persona research, product research, customer loyalty reviews, and so on.

The tool also allows you to design a clear and clean survey, adds your own customization for a more branded look. It’s also affordable, and worth the data that you gather.

14. Qualaroo

This is a fully-featured online platform that simplifies user research and lets you create better products. It’s specifically designed for developers, UI designers, and project managers to gather customer insights.

Analyzing how users utilize digital, SaaS or mobile products has never been intuitive using this tool.

Over to You

There you have it. To recap everything, there are thousands of software tools in the market, but finding the perfect tools that work for your business isn’t easy. Not all tools will work for you.

The following SaaS marketing tools that we’ve placed on this list is precisely what you need to manage your projects and drive growth to your company.

Learning more about them and how they work gives you the power to apply them whenever required. So, you need to stay up-to-date with the latest SaaS trends and make sure that you utilize the most useful tools for your business.

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