Is there a single website owner or marketing expert who doesn’t want to know how to rank higher on Google?
It’s a universal goal that we’re all after. When people search for information that we can provide, we want them to find our websites.
With that intention, we engage in various SEO strategies, which demand a great deal of work and commitment. In many cases, we end up seeing webmasters putting everything on their websites. They see a tip without any factual support, and they implement it in their strategies, just in case. Sometimes they implement a useful tip, but they overdo it.
In other cases, a strategy works at first. But if it’s not being overseen, it will get outdated and counterproductive.
Let’s get specific.
There are some things on your website that shouldn’t be there. We’ll list the most common ones, which website owners should remove ASAP.
5 Things to Remove from Your Website if You Want to Improve the Page Rank
1. Outdated Content
When you publish new content, you should focus on evergreen pieces. For example, how-to guides never get old. If someone searches for such an article, Google won’t mind that yours was published back in 2016… if it’s good enough.
That being said, it’s best to remove the dates from such evergreen posts.
But if the content is not evergreen and it’s truly outdated, it’s best to remove it.
- Maybe it features more keywords than you tend to use nowadays. The practices that once worked are now called spamming, and they don’t reflect well on the site’s reputation.
- Maybe this content features discontinued products that will never come back.
- Maybe your style changed, and you don’t feel comfortable seeing your old pieces of content.
- Maybe you published research information that’s now outdated.
First, you should think about updating those pages if the content is good. But if they have no purpose to your site’s reputation, it’s best to think about outdated content removal.
2. Irrelevant Internal Links
Keep this to mind: all links should be relevant. If you have an anchor with statistics, it should lead to a page that explains more about those stats.
Many webmasters overdo it with the internal linking strategy. If the post is about this year’s fashion trends, they will link to dozens of pages that talk about skirts from 2016, shoes from 2002, and something entirely irrelevant to what you’re reading at the moment. Avoid those practices. It’s good to link to other pages, but you have to do that moderately, and you must provide contextual value.
3. Broken Links
Broken links damage the reputation of your website. When Google’s bots see links that don’t lead anywhere, they will note that as poor user experience.
Use Google Webmaster Tools or any other link checking tool to check the health of all links at your website. If some of them are broken, remove them. You can also update the links if you have other relevant pages on your site.
4. Duplicate Content
Duplicate content can literally destroy your website rankings. There’s another name for duplicate: plagiarism. That’s something that Google does not like.
Maybe you started a new website and you decided to replace some of the content from your old one. Maybe you published the same piece of content twice. Maybe another webmaster stole your content. Maybe someone submitted a guest post that you didn’t check, and it turned out that it was published somewhere else first.
Repeated slogans are another problem. You shouldn’t have them on every single page.
The duplicate content issue is too common to ignore. Copyscape is one of the most commonly used tools for discovering duplicate content. It’s easy to use, and it gives you realistic reports on plagiarism.
5. Intrusive Popups or Interstitials
You’re using these methods with an intention to promote a product or service, or encourage your site’s visitors to sign up to your email list.
But you know what? People hate them.
They search for different ways to stop those intrusive online practices. They install ad blockers, but many sites are trying to get around them. Forbes, for example, asks the visitors to allow ads if they want to see the content on the site. That’s okay. Websites make money from ads. But if you ask the visitors to whitelist your website, you must not annoy them with irrelevant ads.
Forbes has too many ads that negatively affect the user’s experience. The space for actual content on the site is minimal, and you only see ads above the fold. That’s something that Google’s bots will notice.
The Results Are Worth the Effort
Whenever you publish a new page, you’re concerned about its ranking. But you shouldn’t be focused solely on new pages. Checking the content that’s already on the site is equally as important.
The above-listed tips are a great start.
Your website may have many issues that negatively affect its search engine rankings. When you fix them, the efforts for your new pages will yield better results.