If you’re a business owner, there’s no doubt that you are busy doing a million things at once. Despite your jam-packed schedule, there’s one place you absolutely cannot afford to neglect — your company website.
You should strive to boost the traffic going to your website. Simply put, more traffic means more eyes on your service or product, which translates to more sales.
We are going to go over some of the best ways you can start pushing more traffic to your business page! Make sure to use these tips consistently and correctly for the best results.
Share Your Content on Social Media
Everyone uses social media these days, there’s no getting around it. As they say, if you can’t beat em’, join em’! This is a great opportunity for you to boost your website traffic.
You might want to start using a tool like Buffer to schedule your social media posts. This tool is excellent because it allows you to sign in under multiple accounts, under different websites, and schedule all of your posts for the day, week, or even month. Talk about planning ahead!
While scheduling your social media posts, you’re going to want to make small adjustments based on the platform you’re using.
For example, if you’re using Twitter, you should start taking advantage of hashtags. You can easily look up popular hashtags and see what everyone is saying while including that particular hashtag. Consider using tags that relate to your niche (ex: #EmailMarketing), or popular tags that will get a ton of eyes on your posts (ex: #MotivationMonday).
Promoting your posts are just as important as making sure you schedule them. If you’re on Facebook, you can Ad Boosting system to get your content out to your demographic with a few simple clicks.
It’s also possible to promote your page through an application like Quuu Promote. Quuu Promote allows you to share your content to real people who are interested in reading about your niche. Once they’ve finished your article, they will share it with their friends. Just like that, you’re on a path to great social media promotion!
When you search for something on Google, how often do you find your answer in the first link on the first page? A startling study reveals that 33% of people stop on the very first Google result. A much higher percentage doesn’t get beyond the first page.
It’s absolutely critical that you get on the first page of Google search results when someone looks up a keyword that relates to your niche. Once you are on the first page, you’ll see a tremendous increase in your overall traffic.
Boosting your rank takes time, patience, and research. The first thing you’ll need to do is use Google Keyword Planner to discover keywords that relate to your niche. The Keyword Planner will help you discover how often people search for that word or phrase, and what trends those words have followed through the years. Take your time, and develop a list of words that you think you can target with your content.
Once you’ve developed your keywords, it’s time to get started on your content. Write high-quality, engaging content and incorporate your keywords into the text of your articles.
SEO Yoast is a WordPress plugin that you can use with your content and keyword list. The tool will give you information such as:
- Whether you’re using your keywords too much or not enough. (Easy to use red,yellow. And green light for clarification)
- Is your content readable and optimized for search engines?
- Alert you to grammar issues IE: Repeating words, incomplete sentences, etc.
Have a Backlink Strategy
Another way to increase your website traffic is through backlinks. Essentially, a backlink is a link that leads to your website from another website.
You can take advantage of backlinks by reaching out to editors of blogs that have content that is similar or relatable to your niche. Simply offer to write a guest post, present the editor with a quality pitch that they’re going to proudly share on their website, and include your link within the text of the content.
You can also use Help a Reporter Out (HARO), a tool that connects journalists to people with relevant sources and stories. It’s possible to use these stories to connect your products to some of the latest news stories — in real time!
Use Email Marketing
Email marketing is a great way to reach out to people who have been to your website in the past, or those who may be interested in the product or service that you’re offering.
There are a variety of fantastic tools available to help build a top notch email marketing campaign. One of the most popular combinations is Constant Contact and OptinMonster. OptinMonster is designed to help you convert website visitors into email subscribers, skyrocketing your email subscribers.
Constant Contact, on the other hand, allows you to create personalized marketing emails, design automatic responses, and keep your emails organized.
Participate in Networking Events
One of the best ways to reach out to potential customers or investors is through networking events. People gather around these events based on their interests, so you don’t have to sell the “topic” to them, you just have to sell your idea.
There are many places you can go to network. Some people like networking via business social media website LinkedIn. You can also go to websites like MeetUp, that allow like-minded individuals to join groups based on their interests.
The best time to network is once you gain some traction. People are going to want to hear about how many people have bought into your idea, how much business you’ve done since you started your company, and what you’re currently doing to boost sales, get more conversions, and build website traffic.
You’re not going to have a #1 ranked Google page with millions of page views in traffic overnight. It’s a process that’s going to require your time and dedication.
Don’t end up like other business owners and think you can get by with little to no website traffic. The simple truth is that without website traffic, most businesses are going to sink. Invest some of your time into building a quality website with valuable content, and engaging marketing.
You’ll soon discover that website traffic is one of the most important parts of any up and coming business. Stay positive and persistent, there’s nothing stopping you from becoming one of the most recognizable online businesses.