The Complexities of Identity: How Verification has Been Changing with Tech

Identity

Back when the Internet was still new, people enjoyed anonymity online hiding behind quirky usernames. You could be whomever you portrayed yourself to be online. However, things have changed as social media and services started emerging. You now had to authenticate yourself and prove you’re a real person to be able to do a transaction.

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Biggest Challenges in Growing your Business

Business challenges for growth

Are you an entrepreneur that has begun a new journey? Congratulations and welcome to the transmuting market! We understand that the path you might have crossed to reach even this point hadn’t been easier. Furthermore, driving business growth would be your ultimate goal, which again is not a cakewalk. You will come across innumerable challenges

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The Top 10 SEO Audit Tools Your Business Should Be Using

Best Tools for SEO Audit

One of the most powerful strategies of digital marketing can be seen with Search Engine Optimization. Otherwise known as SEO, this method is an organic form of attracting clients through a website’s online content and structure. On the other hand, SEO audit tools serve as a guideline for users such as business owners looking to

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E-commerce Marketing Automation – How Much is Too Much?

Ecommerce Marketing

E-commerce marketing is on the rise as more and more consumers continue to go to the internet to make purchasing decisions. And since there are millions of online shops offering a wide variety of products and services to consumers at competitive prices, buyers are likely to patronize these e-tailers than the traditional retailing shops. Using

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4 Facebook Ad Mistakes You Should Be Avoiding

facebook advertising mistakes

If you’re looking for a quick way to drive traffic to your website, you should give Facebook ads a try. They are affordable and easy to run. Also, the network has a very diverse range of users who you can reach by using Facebook’s targeting settings. Almost any business can find their target audience and

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