Why Design & Content Should Always Be The Same Stage. Always.

Web Design stages

You’re designing a website. Whether you’re the owner of your business, the designer, copywriter or you hold another role one thing’s simple: you’re part of the design process. And you have one goal in mind. Create an experience for your visitors that’s worth revisiting. Here’s the thing. Everything you do in terms of building a

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Why Brand Is Everything When Building A Business

Branding is crutial for your business

It’s been said that the only term more globally understood than “Okay” is “Coca-Cola.” How’s that for brand recognition? Billions of people all over the world, regardless of their native tongue, see “Coca-Cola” and think “classic,” or “refreshing.” But why? What’s the secret of businesses like Coca-Cola? How did they drive the logo, tagline, and

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7 Essential Ecommerce Metrics Every Business Owner Should Monitor

Ecommerce Metrics You Need To Track

Launching an online business can be exciting, stressful, challenging, rewarding and about 40 other emotions thrown in just for good measure. With all that’s involved in just putting your website alone live (never mind anything else), you’re probably more concerned with just getting everything running smoothly now, and thinking about measuring everything later. However, it’s

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Social Media Game Plan For Your Small Business

Social Media Strategies For Small Business

Social media used to be looked on as an optional, though nice, marketing and advertising means for small businesses. The thinking was that it was trendy but ultimately led to little if any measurable increases in sales. This has all changed in recent years, as social media has become not just a marketing avenue, one

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15 Free Marketing Tools That Will Supercharge Your Business

Free Marketing Tools That Will Supercharge Your Business

SaaS marketing tools seem cheap. Most of these tools offer subscriptions starting from $10-$50 a month. But when you want to complete a full decent marketing stack, you often realize that it will cost you several hundred dollars a month. So why not to look for tools that offer free plans? You can try them out

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