Why emotional connections with customers increases online sales

Emotional connections increase sales

When a business is able to make an emotional connection with their customer, trust and loyalty can happen. It’s no longer enough for a business to serve a need or a want for a consumer. Customers want their path to purchase to be made easier for them. The quickest way to do that is to


3 Simple Steps To Increasing User Registration On Your Website

If you’re having difficulties meeting the target registration rate for your website, don’t dispare.  You are not alone.  Many organisations struggle with converting website visitors into registered users and feel that they are unable to utilize their website to its full potential.  The truth is that web users today have become very demanding, and a


In Depth-Guide to Winning on Social Media for Small Businesses

Social Media for Business

Be honest, how much knowledge about social media did you have before you started promoting your small business there? My experience shows that many small businesses start promoting their business on social media, based on a hunch, thinking “I can do this, it’s easy”, and I understand their reasoning. If you think about it, we


What is Social Media Customer Service And How It Can Help Your Business

With nearly 1.8 billion people using social media, it’s not a surprise that a lot of them will try to use it for customer service. It’s one of the easiest and fastest ways to get help from a customer standpoint. They don’t have to dig for a phone number or an email address. They simply