Best WordPress SEO Plugins (Top Free And Paid SEO Tools)

Most websites rely on search engines as a significant source of traffic. That much should be obvious. After all, the higher your site ranks in Google, the more clicks you’ll find coming your way.

But, it’s not just as easy as creating a post, adding a keyword in the title and calling it a day. Search engine optimization (SEO) has gotten a bit more complicated than that.

Today, search engines use sophisticated algorithms that are rumored to have up to 200 ranking factors!

Now, before you start thinking that learning even a little bit about SEO is a lost cause. Hold up for one second.

You don’t have to worry about taking deep dives into SEO to start seeing some movement in your rankings. There are WordPress SEO plugins that will help you get started.

These WordPress plugins are going to walk you through the basics such as keywords, title tags, meta formatting, and the like. Each of these are important ranking factors that you cannot afford to miss.

To start your website optimization process it’s as simple as installing at least some of these WordPress SEO plugins.

Let’s take a look at the best options for your site. See also our WordPress Hosting Plans

WordPress SEO by Yoast

The Yoast SEO plugin is one of the most popular out there, and for a good reason, it’s simple to use (especially for beginners), and it works. Yoast offers both free and paid versions and has a ton of features. It’s most popular is the Page Analysis functionality.


It allows users to see if posts and pages are optimized in a simple visual format with suggestions on how to fix each one.

SEO by Squirrly

The benefit of a plugin like SEO by Squirrly is that it’s focused on helping improve content. All too often, pages and posts can go overboard on keywords and ignore the human factor — content should be readable!

This plugin is all about helping you create content that is both SEO optimized and also human-friendly. It works for you as you type, highlighting where SEO can be improved.

PB SEO Friendly Images

Let’s face it; the internet is much more image-friendly than it used to be. Not only are image searches more and more popular, but images can now also rank for many search terms.


PB SEO Friendly Images is a plugin you can use to get any of the images you use on your site as SEO friendly as possible. It can help both your content but also your overall rankings and image rankings too.

All In One SEO Pack

The All In One SEO Pack is another extremely popular SEO plugin for the WordPress platform. Some die-hard SEO pros lean more towards this one instead of Yoast.


One of the biggest reasons for that is All In One SEO Pack is streamlined and quick. While it’s still incredibly beginner friendly, it also gives users a bit more control over the options. So users can grow with it as they get a bit more SEO savvy.

W3 Total Cache

Beyond keyword optimization, speed is one of the most important factors search engines consider when ranking websites. For every additional second, it takes for your site to load, it’s likely you’re losing readers. You can check your site’s speed here.

W3 Total Cache aims to fix that by helping to speed up your site. Use this plugin to reduce the download times of your images and content while improving your overall site performance.

Google XML Sitemaps

To put it very simply, an XML Sitemap is a way for search engines to crawl all of the important pages of your site quickly. It’s crucial to have a sitemap to get your site found.


Doing this on your own can be a bit complex, but the Google XML Sitemaps plugin will generate a sitemap automatically for search engines. Note that some SEO plugins like Yoast will have this feature already, so be sure to double check.

The SEO Framework

For the more advanced user, The SEO Framework is seen by the tool for those who are ‘in the know.’ So, that means they are doing something right!


This plugin is another that is very streamlined. For beginners, the plugin comes pre-configured with standard settings. And more advanced users are given a long list of options where adjustments can be made as they choose. If you’ve been trying to improve your site’s search engine results, these SEO plugins are going to be the perfect place to start.

I hope you found our list of WordPress SEO plugins useful. Have you used other tools yourself? If so please comment below.


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