Hello, and welcome to today’s podcast. And today’s question is “Do small businesses need a mobile-friendly website?” I get asked this question a lot.
I think the reason is that small businesses, for some reason, still think that mobile websites are something that big companies do.
This is something that international businesses or media-savvy, social media type businesses do – mobile is for them. It doesn’t really apply to small businesses.
People are browsing more on Mobile devices
And that’s why I’ve done this, because I want to tell you that if you think along those lines you need to get on board.
Mobile is changing absolutely everything.
If you just think about your own habits for a moment. When you’re walking about outside, doing business or just for pleasure you’re using your mobile. You’re using your tablet. Everybody is doing it these days.
Just look around you.
And people aren’t just sitting at home, when it comes to small business. If you offer a local service around your town, people aren’t just sitting at home in front of their desktops or their laptops these days.
People are walking about.
They’re out in the streets.
They’re just wandering around.
They’re on their mobile!
So I would definitely encourage you to do that.
So I’m going to specifically look at a few reasons just to help you to clarify that in your mind and convince you that having a mobile-friendly website is important.
I don’t want to get stuck into a lot of the detail about how to build a mobile-friendly website. I’m going to cover that in different episodes. And it’s pretty straightforward. I’ve got a few really good ideas for you to get up and running there.
But let’s get started.
Mobile is Where the Action Is
And the first reason is that mobile use is absolutely massive. And, as I said, we talked about how we as individuals use it.
All of the evidence points to the fact that we are past the mobile tipping point. Mobile use, in terms of accessing the internet, has overtaken desktop. It’s the primary way that people browse the web.
So having a mobile website isn’t just some kind of add-on extra. This is an absolutely vital part of the mix.
This is basic price of entry these days.
So you just need to think about that particular fact; that more and more people are browsing using mobile devices.
Google favours mobile friendly websites
Also on the back of that, Google favors mobile-friendly websites.
And a couple of years ago there was this big update that they did in one of their algorithms where essentially, what they were doing is saying that they’re going to start to favour mobile-friendly websites in their search listings.
Now initially it was only if you were searching their listings using a mobile device. It would prioritize mobile-friendly websites.
But you can bet your bottom dollar that, bit by bit this is going to be rolled out across all of their search features and all of their search results.
So you need to make sure that your website is mobile friendly to avoid being penalized.
And there’s all sorts of tools you can use to check mobile friendliness.
I mean, obviously the first thing to do is just check on a mobile device to see how your website looks.
But if you’re not sure or if you think the job’s been half done there are some mobile-testing tools that Google provides.
Just do a quick search on Google mobile-friendly checker. You enter your website address in there and it will tell you whether or not it considers you to be mobile friendly.
Many of your Competitors are not Mobile Friendly
And that obviously means you’re going to get a competitive advantage.
In fact we did some research on local B2B websites. We looked at hundreds and hundreds of different websites in a few key B2B sectors, things like accountancy, commercial cleaning, telemarketing and we tried to identify what separated high ranking websites from low ranking websites.
And one of the things that we found, was that around 60% of business websites were just not mobile friendly.
So just by doing this, you’re going to immediately have an advantage over less-savvy competitors.
Mobile gives a better User Experience
Another really important thing is the actual user experience.
Mobile users are different.
And if they come to your website and see that it’s not mobile friendly, even if the content is fantastic they’re not going to sit there and try to increase their font size, or whatever. They’re just going to hit the back button.
And that’s going to have an effect on your Google ranking as well, because Google is looking for these kind of signals.
They call it “bounce rate.” People come in and go straight out. That’s a black mark against you.
So you just need to be aware that in terms of the user experience more and more people are much more demanding of a good overall mobile experience.
And that’s important because you don’t want to be not catering for mobile users.
Mobile users have got just as much money.
They’ve got just as much need as anybody else.
So you don’t want to be counting them out as customers.
And if your website isn’t mobile friendly, you’re just eliminating a huge percentage of the potential business that you could be getting, and number of leads you could be getting through your websites.
So as I said, I’m going to cover building a mobile website and I’ve got a couple of really low-cost options and fast options to make sure that you can hit the deck running.
If you’re thinking this is going to be some really expensive process to set up a mobile-friendly website, it isn’t.
I’ve got a few options for you there so keep looking out for our podcast, and we’ll cover that shortly, okay?
I hope you found that useful. Thanks very much, and I’ll speak to you soon. Bye-bye, then.