E-commerce SEO: 7 Checklist Tips to Optimize Your Online Store

Don’t you have a well-structured e-commerce SEO plan yet?

You’re definitely missing out something crucial!

When it comes to an e-commerce store, it is very important for you to rank better in the Google to ensure that more people head towards your online store. It will, in turn, increase your sales by leaps and bounds.

Hence, you need to start optimizing your e-commerce website and reap a myriad of benefits now. Here’s a list of the most effective e-commerce SEO tips to follow:


#1 – Go for a mobile-friendly website design

Nowadays, online traffic is more about mobile and tablet devices. You can expect to get almost 80% of your traffic from such gadgets. Hence, it is pretty imperative to use a mobile-friendly responsive design for your e-commerce store. It can certainly provide a great experience for users which will directly source to a higher website rank in the Google search.


#2 – A Google webmaster is the must

If you want to build a successful online store then a Google webmaster account is a must. It will give you an access to such tools which help you learn about your site and manage some of the crucial aspects like crawler access, sitemaps, URL preferences easily. So, don’t wait anymore. Just create a Google Webmaster account after you’ve set up your site so that you can configure these settings.


#3 – Give importance to your pages

E-commerce SEO can’t be be completed without product page SEO. It is really one of the most rightful tricks to give rise to a successful online store. You need to optimize the most important and foremost pages first.

If you’ve an e-commerce tracking set up in Google Analytics then you will get an idea of the most important pages by going to:

Behaviour > Site Content > Landing Pages > Sort by Revenue ( High to Low).

                  Source: monsterinsights.com


In case, you don’t find this approach comfortable enough then make use of the same report and sort by traffic (sessions) instead. Moreover, if you’ve not started using Google analytics till now or you are currently doing this for a competitive site ( as you are about to start your e-commerce store) then go for the Top pages report in

Ahrefs Site Explorer.

In that scenario, just follow this pathway:

Site Explorer > enter domain > top pages. It could be one of the best E-commerce SEO tips which can let your online store always rank in the top of search engine.


#4 – Build great testimonials

As per Econsultancy, customer reviews are responsible for an increase in conversion rates by 4.6%. It is one of the smartest things to consider in the E-commerce SEO checklist. The customer reviews of any e-commerce store give a potential chance to their customers for knowing what others have thought about the products that they’re going to buy.

It is one of the best ways to enhance conversions, especially when the reviews are the verified ones. The statistics of Search Engine Land says that 88% of customers believe in product reviews just like the personal recommendations.

Thus, if you put some efforts to showcase the reviews that the existing customers have left for your products then it will, in turn, increase your sales and boost up the e-commerce SEO. A little extra boost that you need to do in an SEO perspective is to find out a trick to let your potent keywords be included in such reviews. 

It will be a great boost to your e-commerce SEO. Suppose, someone is searching a keyword in the Google and the reviews in your website come up in front of them with that search.

Won’t it be amazing for your e-commerce business?


 Source : ignitevisibility.com


#5 – Map keywords to each page

Once you’ve identified the prioritized pages of your e-commerce store then it is the right time to find and map keywords to each one of them. There are two types of keywords called Head keyword and long-tail keyword.

Let’s get started with the Head keyword.

It would be pretty good to explain this with a specific example and this e-commerce category page is the one here. 

Take the following set of steps:

Site Explorer> enter a page URL > Organic Keywords.


Note: You should be set to ‘URL’ search in the Site Explorer and thus, you will get the aforementioned picture from the drop-down menu.

Now, coming to the keywords, ‘Grainfather’ seems to be a great head term for this page with the search volume of 2.9 K/month. As obvious, it is the product that this particular e-commerce business is all about. So, it will be certainly having the highest search volume.

However, it is also smart to hit the SERP dropdown here and explore all the ten ranking pages for this query.

In this scenario, you need to keep a couple of things in your mind.

They are:


  • What are the types of highly ranked pages now?

Are they product pages, category pages, blog posts or anything else?

You must look for such keywords which have the right search intent. If you could see that there are many such category pages out there which are ranking in the top 10 then it won’t be smart enough to rank a blog post there. This scenario indicates that this isn’t what customers want. So, it is clear that this step won’t work!


  • Check out the top keyword

There’s a top keyword for all highly ranking pages in the SERP overview. Mostly, the top keyword would be the same for almost all the pages who are ranking in the top 10. It can be even the same as your head term. But, sometimes, you can end up with a far better head term.

So, let’s apply this trick for the considered example:



You can primarily figure out these findings from the above screenshot:

  • The first three results come from the official Grainfather website. So, there’s no point of outranking those.
  • 86% of rest of the result which is being showcased in the aforementioned picture belongs to e-commerce category or product pages. It definitely indicates a good thing that this query is having a purchase intent accompanying with it.
  • The top keyword for all the pages which have been considered is ‘grainfather’.


Hence, it can be concluded that this will be a really great head term.

Now, the next step would be finding variations of long-tail and related keywords. The same report of Organic Keywords can prove to be sufficient for long-tail and related keyword variations.



Here, what seems to be crucial is to find out the SERP for all the aforementioned keywords. It will indicate whether the search intent is similar or not. Finally, it’s time to prepare the report.



#6 – Optimize meta-titles, H1’s, and Descriptions

There’s a templated way in which most of the e-commerce stores use meta-tags. They opt for this approach because it is easy enough. As they have tens, hundreds, and sometimes thousands of pages, curating unique meta titles and descriptions seems to be a tedious task.

Although, this trick is easy to follow but definitely not an ideal one. You can’t truly optimize each and every individual page with this approach when it comes to e-commerce SEO.

So, it could be smart to go for a hybrid way rather. You can put the maximum of your effort into curating such tags which are optimized well for the highly important pages. Next, what you can do is follow the conventional templated approach for the rest of the pages.

Howbeit, it is not recommended to use the same template for all the pages of your e-commerce website. It will let you avoid getting recognized as spam or an unworthy site by the Google crawlers. Rather, make sure that you are creating an impeccable and distinctive template for each subcategory, category etc. in the main menu of your e-commerce store.


#7 – Go for schema markup

Source:  jeyjoo.com

Check out the aforementioned screenshot.

What does it reveal?

The website with schema definitely seems to be more appealing for the readers. Also, it is providing the searcher with more and precise information. So, there’s a huge possibility that the CTR of an e-c0mmerce store displaying its products with schema markup can increase significantly.

Wait! Statistics say that the figure might go up to 30%!

Sounds interesting. Right?

What’s more, Google makes use of this information to actually understand what content your e-commerce business is offering. So, this is very beneficial for e-commerce SEO and it can be considered as one of the best tips to boost up that!

Summing Up

E-commerce SEO involves a myriad of more important aspects but the tips which are mentioned above can certainly skyrocket the online presence of any e-commerce store up to a great extent.

So, what are you waiting for?

Include them in your e-commerce SEO strategy soon and you will definitely end up with outstanding results.

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