Why Do eCommerce Websites Splash Cash To Get Their Own Mobile Application

If you’re looking forward to improving sales, increasing your current client base, and giving your brand an added boost, then the good news is, it’s entirely possible if you build a mobile app for your online store.

Mobile apps are currently taking over the market, gaining customers, and racking up benefits.

In fact, according to the data provided by Statista, the projected number of smartphone users by 2021 will be 2.87 billion.

Despite the staggering numbers we’ve provided above, you’re probably wondering why more and more people are turning to mobile apps when shopping online.

Let’s go over the benefits of making an eCommerce app and why you should consider getting one for your store:

#1 – Visibility anytime your customer’s need

Think about it ‒more and more consumers these days are glued to their smartphones. That’s why to ensure a face-to-face interaction and to maintain constant communication with your potential customers, creating a mobile app for your business is an excellent option. Once users install an app on their phone, you’ve already won half the battle on their purchase.

Another excellent option is a push notification which helps interacts with your customers, making it an inherent part of their lifestyle. Push notifications give 50% higher open rates and deliver messages in real-time. It even performs better than promotional content and newsletters.

#2 – An easier way to gather consumer’s data

Mobile apps can be an integral part of your eCommerce business because it lets you gather and analyze consumer data so that you can find out more about your average buyer’s preferences and other buying habits. Also through the app, you can inform them about the latest and relevant news based on their interests.

#3 – Convenient and more secure payment methods

Studies have shown that individuals spend 52% of their time on mobile apps, and approximately 22.3% of all digital transactions are made through mobile devices in the first quarter of 2017 in the US.

Through integrated payment solutions that mobile apps offer, one-touch shopping has never been more accessible. It makes the whole buying process for the user more convenient. If there are additional support functions that are included in the app, then it provides users a one-stop solution not only in sales but also in services.

With all the major players in the industry delivering their version of Samsung Pay, Android Pay, Apple Pay, Paypal and so on, it simplifies the whole shopping experience.

Users can now go shopping without credit cards with the fear of losing it. That’s why your app developer should consider strong data encryption to secure the inbuilt security features of both Android and iPhone applications.

#4 – Boost customer engagement

The best way to engage your users is to interact with them in the best way as possible. When you give your customers an app that utilizes their mobiles features, you’re enhancing customer engagement and driving in customer loyalty.

Through apps, the opportunities for increasing engagement and retention are boundless. It also increases impulse buys through notifications that are dedicated to special events such as holiday sales, anniversaries, and other special events.

#5 – Helps build up the social network

Through your mobile eCommerce app, you can link all the relevant social media resources of your business, bringing them to the entire communication with the prospect.

Aside from that, more people are more likely to listen to reviews and recommendations of their friends. Social sharing can do wonders for your business and can even work better than a shop assistant.

#6 – Turn followers into loyal brand customers

Customer loyalty is both a tricky and essential aspect of marketing. Mobile apps help establish a connection with your customers through regular reminders and notifications which helps create customer awareness of your products and services.

Once an app is installed in a user’s mobile device, a shortcut button appears on their home screen. So whenever users use their smartphone, they’ll see your app. Having this kind of high visibility reminds them more of your brand, even in a more subconscious level.

Take note that users take their mobile devices with them virtually anywhere ‒ at home, at work, inside the mall, the coffee shop, and so on. Therefore, there’s a high chance that your app is the first thing that they’ll turn to or even recommend to their personal network if ever the need arises.

#7 – Offer better user experience

Apps are convenient and easy to use. There’s no need anymore individually look up websites, and perform individual actions to access them. All a user needs to do is to click on the icon and voila ‒ they have everything that they need in just a touch of a fingertip.

Aside from that, high performance and excellent user experience is provided when a particular app is explicitly tailored for a specific platform (Android, iOS.)

#8 – Built-in features affect purchases

When developing an eCommerce app, your developers should provide native app development, creating a custom app for every device. Meaning it should be available for both iOS and Android apps. This approach not only improves your app’s overall performance, but it also ensures that users can also access to their devices in-built feature such as a microphone, calendar, GPS, camera, and so on.

Here are the following features you can add to your app:

GPS: Allows you to pinpoint the user’s exact information. When their respective addresses are already geotagged, it saves them time by not adding their shipping information manually.

Audio Search: Integrating this feature allows users to find relevant products that they’re looking for and simplify the entire search process.

Camera: Many sites are letting their customers share photos of the items they bought and share them on the store’s social media accounts. It allows you to display your products in real life, which boosts the chances of making a successful sale. Additionally, users also show more engagement with the app.

Creating such features gives a more advanced communication and provides users with an exciting mobile experience while using your app.

#9 – Can easily be accessed even offline

Mobile apps can still be accessed offline without consuming any data from the user. Apps tend to load faster, too because they’re not relying solely on the speed of the internet. It can be an advantage especially for countries that have poor bandwidth and internet facilities because they can still browse your products offline if their internet is just limited to making payments.

#10 – Increase conversions

For most online retailers, mobile apps are quickly overtaking the mobile-optimized site as an essential feature on their device. It doesn’t come as a surprise anymore that mobile apps are successful in driving eCommerce sales.

But how can download the app influences a customer to make a purchase? Well, because an app download is already a form of commitment from the customer to regularly buy from your online store.

If you dissect it further, mobile apps can increase conversions because of the following reasons:

Speed: Mobile apps have a built-in technology that makes it load faster than an average mobile site. As a result, shoppers are instantly gratified, with an already loaded screen rather than having to stare at an empty screen for a few more seconds. According to Google, if a site loads more than three seconds or more, 53 percent of users already abandon the site.

Ease of use:  Mobile apps are more superior than most mobile sites giving customers a seamless shopping experience. Since there is a multitude of features that are only accessible in mobile apps, it plays a crucial role in reducing overall effort and providing a more positive user experience.

On-the-go: Users carry their mobile devices with them everywhere they go. Integrate this with a user’s craving for instant gratification, and you already have a multitude of shoppers who’ll see something they like and will buy it immediately on their smartphones.

Payments: As we’ve mentioned earlier, mobile payments makes it easy for shoppers to check out your products in just a single click. This kind of one-click-shopping experience increases the chance of impulse buys and reduces any hesitations on the customer’s part about security concerns. As a result, it decreases friction on the entire shopping experience and increases conversion rates tremendously.

Networks: Mobile apps make it easy for potential customers to share any product they like on various social media networks, exposing your brand to the shopper’s contacts on social media.

To Wrap It Up

If set in the right circumstances, mobile apps can be very successful and can be a driving force in your eCommerce business. But it isn’t a decision that you should take for granted. At this point, it’s crucial to do your research beforehand, speak both to your team and your customers because feedback is essential at this stage. Keep in mind that they’ll always use the most comfortable option, which is equivalent to what they are in the habit of using unless you provide them with something that offers a lot of extra value.

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