If you are looking to bring more traffic to your business and ultimately get more sales, your efforts should be directed towards improving your image. The truth is nobody will patronize a business they know nothing about, and you want to find a way to connect with your buyers at the right time, to improve your visibility.
There are many options for increasing traffic to your business, and in this post, we’ll be sharing some of these pointers to get more customers walking through your door.
Your online presence is important
In the digital age, a lot more people are spending more time on the internet than off it. While this may sound like it is preventing customers from patronizing brick and mortar stores, you want to be able to use this fact to your advantage.
Setting up an online marketplace is a way to go about it. You should build a website that displays your product catalog with compelling images and copy, allowing visitors to look through and make purchases. This idea not only boosts your sales, but it also increases your brand’s visibility and in the end, attract more foot traffic to your store.
Make your storefront attractive
It is only logical that a store that looks great will attract more traffic than one with dirty windows or an overdue paint job. People will judge your store based on what it looks like from the outside, so you want to stay on top of this and make sure you don’t give any customer a reason to take their business elsewhere.
The thing to do is to look at your store from the outside. You might even want to get an honest opinion from someone else as to the state of your storefront. The physical state of your walls, doors, signposts, and windows should all be evaluated, and the things that need changing need to be identified. Hiring the services of a third-party who is qualified to take care of maintenance is often the way to go. Alternatively, your employees can be put to the task, taking turns to ensure the storefront looks appealing.
Take advantage of your window display
If you are in an area with a lot of foot traffic, your window display needs to be compelling. It must serve as an invitation to anyone who looks in your store’s direction. When done right, a window display will most definitely increase sales as it compels passersby to make purchases based on impulse.
You could take this a step further by having other features outside your store, like little boards with witty messages on them or elements that your passersby might find useful. For example, placing bike racks outside your store would be an open invitation to any potential customer riding a bike.
Invest in high-quality customer service
Nothing fuels bad business more than poor customer service. Regardless of how great your brand’s product quality might be, if your employees treat customers poorly, your traffic is going to decrease. A lot of money is often spent trying to improve visibility, however, if customer interaction is done properly, all that money goes down the drain. The first impression is highly important in getting a customer to make a referral or come back for a second purchase.
Invest a part of your marketing budget into hiring experiences experts to give your employees some customer service training. If you cannot afford training for your staff, remind them that treating customers politely and with respect costs nothing, but leaves a lasting impression. You also want to remind them that not all customers will be nice, and every now and then there will be some form of abuse, but they will have to handle it properly and with respect.
Ensure you utilize social media opportunities
Every retailer should know how important this is in the digital age but for emphasis, you ignore social media at your business’ peril. Keep your social media accounts active with updates and engaging information. Post regularly and showcase what your brand is about. It is also highly important to interact with your customers, responding to their queries and taking their feedback into consideration.
Instagram, Twitter, and Facebook have undoubtedly made it easier to share information with your audience, so use this to your advantage.
Build customer loyalty
Getting people to walk into your store is important, but make sure that you give anyone who walks in a reason to come back. Keep your customers happy by offering discounts or implementing cash-back policies, and they will surely refer their friends and families to your store, knowing they’ll get the same treatment.
The customer’s experience is highly important, and you need to care about how they feel about your brand. Answer queries they might have and always be ready to give an ear to their issues or complaints and try to resolve them.