SEO is one of those things which can be hard to measure straight away because it takes time to see your returns. A lot of people think that if you just start putting out blog posts, you’ll see an increase in traffic on your site.
While there might be some nuggets of truth in there, it’s better to know what you’re getting into and have a proper content strategy when starting out. At its core, the ultimate goal of SEO is to rank number 1 on Google, right? Well, this takes time and dedication. Though it can’t be done overnight, it’s still very much possible as long as you follow the right steps.
Blogging, social media, and optimizing your website are all possible ways of achieving this. But at the end of the day, it’s your blog that will end up bringing in organic traffic through Google searches.
So, here’s how you can step up your SEO game by blogging and releasing high quality content for your website.
1. Giving value
Blogging helps SEO, yes. But if you really want to help your customers and get them to stay on your website – you have to give them some form of value.
Value is the heart of content marketing and SEO. After all, your customers are looking for a specific keyword or phrase (e.g. how to get something done), and you should be providing information that’s actually helpful and engaging.
According to Content Marketing Institute: “The value of content marketing lies in the engagement between the customer and your company. Traditional advertising shouts at prospect customers whereas content marketing talks with them.”
This is what inbound marketing is all about.
You’re attracting customers through sheer helpful information. So, in a way, content marketing and SEO benefits you (by gaining more customers and a higher ranking on Google) and helps your customers as well by providing them with value.
So, in a way, it’s a win-win relationship. That’s what you should be striving for and where you should start.
2. Keep your content fresh and current
Now that you understand the importance of value, you can go ahead and start writing content (be it in the form of blog posts or something else).
Blogging is a great way to show your website is still alive and thriving. If you’ve ever come across a website that hasn’t been updated in years, you probably lose trust in them, and what they have to say. So, you click away.
By blogging constantly, you’re delivering new information to your visitors and showing Google that your website is still alive.
This is why it’s so important to have a proper content strategy and update your blog on a regular schedule. Plan ahead, identify your objectives and goals, know the purpose of your blog, and you’ll never run out of things to say.
3. Internal & backlinks
A lot of SEO has to do with internal and backlinks.
Here’s what that means.
By blogging routinely, you’ll have a lot of opportunities to give your customers relevant links to other information that they might find helpful.
So, for example, if you’re writing a blog post about digital marketing and you already have a blog post about SEO, it makes sense to have links in both of them to one another. Because, chances are, someone who’s into digital marketing is also into SEO. So, you’re just helping them out by setting them on the right path.
Backlinks, meanwhile, are links you gain from when other sites link back to yours.
When you write a blog post, you’re providing valuable information and rank higher on Google too because of SEO. Any time another website thinks there is something helpful on your website to their readers, and points them to your direction – congratulations, you’ve just gained a backlink.
But don’t be afraid to reach out to other blogs as well. If you think you have something relevant they might helpful – let them know! It’s a win-win situation again because you’re giving something of value to them and they’re giving you higher SEO rankings.
4. Make sure your site is SEO optimized
Of course, SEO goes outside just your blog.
Optimizing your website is just as important as it shows you’re trustworthy to Google and improves the user experience of your customers.
Here are some things you should keep in mind when optimizing your site for SEO:
- Mobile friendly
A lot of people are browsing on their phones now. So, it’s important that you make their experience smooth and mobile responsive. Google also prioritizes mobile sites for people searching on their smartphones. Make sure your website is mobile friendly.
- Fast loading.
Speed is another important part of SEO and user experience. A fast loading theme is important for Google and your visitors alike. To do so, you can try to reduce the size of the images you use, double check your code, use cache plugins and more.
- Remove duplicate content.
This may sound obvious but if you don’t want to be penalized by Google for your SEO practices, make sure you don’t have any type of duplicate content on your site.
5. Connect with your audience
This is another factor that has to do more with content, but it’s an essential SEO step as well.
When your audience reads something they love and enjoy, they usually share it on social media, driving more organic traffic to your site. This is an important factor because it really helps you connect with your audience and makes them see you as an expert on the subject. They’ll then come back to your website, netting your more traffic in due time.
Getting more traffic and repeat customers is one of the main goals of blogging and SEO. It’s helpful for your ranking, and the ultimate goal of your website. People from your target market are coming to your site and connecting with your brand. This helps you reach #1 on Google and enjoy loyal customers as well.
All this to say, SEO and content go hand in hand. Ideally, you should be focusing on providing helpful content and making sure it (and your website) are both SEO optimized.
If done well, you’ll start to see an increase in traffic and engagement with your customers in due time.