Last week, I was having a conversation with my friend when I got to know about this amazing way of attracting high-quality links to your eCommerce website. It’s called Ego Bait Content.
How many of you are aware of this method? Honestly, this is the first time I ever heard of it. I had absolutely no idea about Ego Bait Content until my friend explained it to me.
It’s an effective way of getting high-quality links to your eCommerce website. Given the benefits of this method, I thought of sharing my knowledge about you guys. Those of you who own a website may be benefited from it.
It is needless to say that attracting high-quality links to your website is the most difficult part. I struggle it with every time when managing my eCommerce blogs. You may have tried every method in the book but nothing seems to work out as expected. I know, this can be frustrating.
But thanks to Ego Bait Content, you can now use this method to drive more high-quality links to your eCommerce business. This technique is based more on human psychology than SEO techniques. I would say that it is better than boosting your SEO efforts.
Ego Bait Content is a smart and imaginative way of attracting quality links to your site. Not just that, but it also gets you new leads for your business.
A little ego boost can work wonders for you. You may not this realize it unless you actually try out this method. Create content that will attract the attention of the influencers in your niche. Your content should be good enough to keep them engaged like never before.
If you are interested to learn about Ego Bait Content in details, you should read my entire write-up. I have included all the details I could find to give you guys a better understanding of the mentioned technique.
#1 – What is Ego Bait Content?
Before we move on to the details of Ego Bait Content, let me first explain what does it actually mean.
To put it in simple words, ego bait content involves stroking the ego of whichever eCommerce website or influencer you want the link from.
I wouldn’t deny that there are plenty of link building methods out there, but nothing is more effective than ego bait content. You see, it is more of a personal approach.
The key is to create a content that oriented around a specific business, person or a group of people. This will help you in generating strong organic search traffic.
#2 – How does Ego Bait Content Work?
Ego bait content is all about human psychology which can actually give you excellent results. It is hard to believe but it actually works.
It is needless to say that eCommerce websites and influencers want to be recognized for their skills and products. You share these with your audience and also inspire them to share it with their audience. Not just that, but you also inspire them to link to it from their site.
The content can be created as a form of appraisal for their work and featuring them in an interview or even including them in a ‘best of’ post.
There are actually different types of ego bait that you can try. However, your approach is influenced by both your goals and the ego that you are trying to bait.
#3 – Types of Ego Bait Content
Before you jump into creating ego bait, you need to understand that it is personal, intentional and focussed.
There are different types of ego bait content to try. However, you need to choose the right type depending on the type of audience that you are trying to target.
The main types of ego bait content include:
- Round-up posts
To give you guys a good idea about each of the type of ego bait content, I have listed described each of them below.
This is perhaps the best way to get influencers to share and link back to your content. You can put your influencer in the spotlight which is a huge ego boost for him.
Take your time to ask the right questions. You should also highlight their expertise and it with your audience. Your aim is to build a connection so that you can benefit from it.
The influencer will be happy to share their interview on various social media and will also link back to it from their site.
- Round-up posts
This is similar to interviews but it is different in its own way. Round-up posts mainly feature experts in your industry. You share their story and expertise with your audience.
The only difference is that here you mention the names of more than one influencer and include shorter stories for each. You need to come up with a good topic for your round-up post so that you can interest your audience.
A listicle is also called a list article. This is basically a piece of content that mainly highlights the ‘best of’ for a certain niche of creates a list of products, resources or influencers for users to buy, read or follow.
An ego bait listicle refers to more than one influencer. The main purpose is to stroke their ego in order to engage them with your content.
Your main should be to create content that would interest them to feature in it. You need to make sure that your content is well-researched and irresistible. It is needless to mention that you have to come up with an interesting topic to gain the attention of your audience.
You may not trust this but directories are also considered as a type of ego bait content. It can actually be a great source of lead generation for your business.
For example, if you get your business from local contractors, you can create a directory of local contractors in your area. This will help you to enter into a partnership with these contractors.
However, you should not give too much of spotlight to your competitor so you need to be careful with that. The wise thing to do is create a resource of business that will get you leads your ways.
Awards can be the best option when it comes to ego bait content. This is actually considered to be an authentic way of getting attention to thought leaders businesses and organizations in your industry.
You need to do thorough research of each of your recipient and find out what makes them unique. Focus on how they served the community and their years of experience.
The award doesn’t have to be anything grand. It can be a simple featured post on your site. However, you need to make sure that the award fits the values of your business. In addition, it should also benefit your recipient as well.
#4 – Ego Bait Content: Use it To Drive Links And Generate Leads
Now that you are familiar with the different types of ego bait content, I am assuming that it will be easier for you to decide which type fits your business the best.
However, before you start you should consider making a list of contact that you want to bait. Not just that, but you should also develop a strategy as well.
- Make A List
In the case of link building effort, you need to make sure that you are choosing high-quality and the right influencers.
You need to choose websites that have interest in your content and also has a strong SEO practice. Therefore, it is better for you to prepare a list of websites that you would want to reach out.
- Choose Your Topic
Figure out the similarities and trends that are common to your chosen websites. This will help you to decide on the right ego bait content.
It is important that you choose an interesting topic that is related to both your website and also the sites that you are targeting. I would suggest you do keyword research as well.
- Reach Out
Based on the content that you have chosen, you need to reach out to those contacts in order to get more information from them.
For example, if you have decided for an interview, reach out to the targeted participants and make sure that they are on-board with you. Also, give them heads about the content details.
- Create Your Own Ego Bait
It is always better to create the ego bait on your own. You need to make sure that you do it right as most of your success is based on it.
- Follow Up
If you have already given the participants a heads-up before making your content, they will expect you to follow up after the content has been published. This is your final step to take in order to ask them for a link or a share.
In the words of experts:
“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll.
“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.” – Karl Murray.
It’s Your Turn
Ego bait is more than just simply stroking the ego of your influencer. It actually serves many other purposes as well. In fact, it is mutually beneficial to both you and your influencer.
If you found this article useful, don’t forget to share it. You never know who can benefit themselves from a simple write-up like this.