In this post I will show you how you can build a professional photography website in no time.
If you’re a passionate photographer who has started a business or is thinking of starting a business, then you’ll know you need to build a photography website to help you reach as many people as possible. Your website needs to be high quality, easy to use, and show off your work in a way that makes people want to waste no time in booking your services. Here, we’re going to discuss building a photography website, so you can grow your business and attract as much custom as possible.
How Do I Create A Photography Website? Where To Start
You have so many options when you’re just starting out, it can be very confusing working out where to begin. There are many different technical languages, and prices vary from site to site. Plus, you need to consider whether you want a blog, website, or a blog site? All of the technical terms thrown around can make this a hard task. Let’s start by discussing whether you need a website, blog, or blog site:
A website is something where the pages don’t change that often. It may contain a blog, and can be used to show off your portfolio galleries and contain contact forms.
A blog is regularly updated with new content. You must create new posts regularly, and they will usually contain promotions, news, and more. Blog posts should always be relevant, interesting, and original.
A Blog Site
A blog site is both a website and blog together, but it differs from a website as the blog is usually the main focus of a blog site, and the first thing that people see.
Ultimately, it’s up to you what you decide to do – however, a website will pretty much always get you the best results by allowing you to show off your work and share your expertise in the best way. You want to put a focus on your photography skills first of all, and a secondary focus on the expertise you have to share.
Deciding On A Platform And Domain Name
The first thing you need to do when creating a website is decide on a platform and domain name to use. The domain name is the web address that sends people to your site. Your site will need to be hosted on a web server too, which will cost you a small amount of money each year.
Start by selecting the platform to build your photography website on – WordPress is a popular choice as it’s easy to use, and there are different options for when you’re just getting started. You can do just about anything with WordPress and make it look the way you want. However; weebly, and squarespace are all options. This choice is down to you, but bear in mind that you own and control everything 100% when you use WordPress.
There’s the option to use WordPress for free, however, you don’t want the free option. It can be tempting when money is tight, but by going for a site with your own domain name and your own hosting, you’ll have far more flexibility and control. You’ll also look more professional. It’s fairly cheap to get a self-hosted website, so you don’t need to worry about the expense too much.
Choosing a Professional Photography Theme
Selecting a theme to make the site look how you want is important, and there are many to choose from. Ideally, you’ll choose a photography theme that looks professional and puts a focus on images, as this is what your business is all about. Make sure it also suits your brand.
There are free themes to choose from, and many of them are easy to customize. However, if you have a little more startup money, you could invest in a better theme.
You can expect a good theme to cost you anywhere from $40 dollars, but it’s a small investment to make when you want a modern, professional looking site. Sometimes you can even have the company install the theme for you, depending on where you get it.
Having a completely custom designed site is also an option, although this may not be a good idea in the beginning as it can cost thousands of pounds. Eventually, this will be something you can look into. Creating a strong brand is crucial, but customizing absolutely everything isn’t necessarily something you need to do. Bear that in mind when you’re thinking about where to put your money.
Setting Up Your Photography Site
When you’ve begun setting up your site, it’s time to add the pages you want to include and create content. You should have pages such as ‘portfolio’, ‘About’, ‘pricing’, ‘contact’, ‘blog’, etc.
Make sure these things make sense. When creating the content for your site, you should take your time. The copy doesn’t need to be too wordy; it simply needs to be compelling and explain what you’re all about. Ensuring that there are no spelling or grammar mistakes will help people to take you seriously.
Starting A Photography Blog
Having a blog is a must, as it will ensure you have regular content on your site. This is one of the best ways to increase traffic. Not only will you find that people return for the consistent content you post, you should find they share your posts on social media.
Your SEO also improves when you’re posting quality content regularly. Just be sure that your blogs are relevant, high quality, and checked over for things like spelling mistakes. People won’t be able to take you seriously if the blog is littered with mistakes. Also be sure that your content is 100% original. You will get in trouble if you plagiarise content. Come up with your own original ideas.
With WordPress, you’ll have the option to select some great photography plugins. Make sure your plugins are working and properly installed, or this could have a negative effect on your website right away. You don’t want to slow your site down or take it offline with a bad plugin.
You need to make sure that your navigation is simple too. Your audience should be able to find what they want easily. If it’s too difficult to find what they are looking for, they will go elsewhere.
Always incorporate social media buttons to get more shares and likes. You should already be connecting and engaging with your audience through these means, and having the buttons on your site will simply help you to get more exposure.
Ensure that whatever you include on your site, you take the time to create an about page. People will want to know all about you, your work, specialities, and values. For this reason, it’s usually one of the most visited pages on a site. They will want to know these things about you before they make the decision to work with you. Make sure you have a Contact page with a contact from too. Sharing your email will usually lead to many spammy emails sent your way. With a contact from, you can ensure that the messages you get are all genuine enquiries.
By now you should have a better understanding of how to build your photography website, what to do, and what not to do. Actually doing it is the hardest part, so make sure you take some of the initial steps as soon as possible.
What is your view? Have you tried any good tools in order to build a photography site?
Please comment below.