Quality content is of paramount importance for the success of any website, and subsequently, any business. It can drive tons of qualified traffic and bring you, potential clients. Even the numbers corroborate this claim – companies which publish more than 16 blog posts a month get 3.5 times more traffic than those which publish up to 4 blog posts.
So, it’s enough to sit down and come up with some educational, interesting, and useful content that will magnetically attract your target audience, right? Well, not really. If we put the fact that more than 2,900,000 blog posts have been published today into the equation, it’s clear that you’ll need to find a way for your content to reach your audience and stand out among that sea of blog posts available on the internet.
SEO, a strategy which goes hand in hand with content marketing, can help you rank better, and getting quality backlinks, which is at the core of this approach, will put you high on the SERPs and make lots of interested visitors come your way. Here are some useful tips for getting backlinks which will catapult your rankings.
Guest posting is one of the most effective tactics for getting quality backlinks. By having your content published or shared on another website or blog, you can significantly expand your reach and obtain a much wider audience. Apart from this promotional value, you’ll also benefit because Google perceives this as a signal that your content is relevant and informative, which boosts your online reputation and helps you climb the SERP ladder.
However, this doesn’t mean that you should just go for any website from your niche willing to publish your blog post because in this case quantity isn’t the only parameter. Instead of that, try to get in touch with reputable and relevant websites as that’s the only way to improve your rankings.
Since these other sources are practically vouching for the quality of your content by including links to your blog posts in their articles, Google won’t take shady and irrelevant websites into consideration. There’s no need to wait for influential bloggers to notice your content because that may never happen, so feel free to contact them personally and offer them some of your blog posts. It’s also a good idea to share their blog posts on your website and social media channels because they might return you a favor and do the same.
Some of the factors which determine whether a website or blog is worth your guest posting efforts are domain authority, the right audience, the right niche, and traffic, so make sure to do your research before making a guest posting strategy.
Infographics are all the rage at the moment. Namely, these colorfully presented stats and pieces of information are liked and shared 3 times more than any other type of content on social media. If we bear in mind that our brains have to process 34GB of information on a daily basis, it’s evident that people are subjected to information overload. That’s where infographics come into play as they’re visually oriented and fun, which means that you’ll be able to present relevant information and complicated concepts in a clear manner thus making things easier for your readers to understand and digest.
Infographics are an excellent content marketing vehicle as they boost engagement by attracting the attention of your target audience. It’s important to find a relevant topic, research it in detail, and create a logical, well-designed flow of information through charts, images, cartoons, and graphs. After posting infographics on your blog, the next step is promoting it, so use social media as well as email marketing to reach out to your target audience.
In order to score some backlinks, contact bloggers who have already shared similar infographics on their social media channels or blogs, and ask them for their feedback. If they like your work, they’ll share it with their followers.
Google holds user experience in high regard, and this means that your website should be navigated very easily. Your visitors expect to find the information they need without having to spend a lot of time clicking back and forth, so make sure that the structure of your website is logical and well-organized. Internal links are a large part of this, and they play an important role in spreading link equity around websites.
Internal links will help you build an SEO-friendly site architecture which will, in turn, improve the relevance of your web pages, thus boosting the reputation of your website. Needless to say, influential bloggers and other authority sources will be more willing to link to a reputable, well-structured website than to the one known for poor visitor experience.
Connecting with other professionals from your niche is good for all aspects of your business, and it can also secure you some backlinking opportunities. Namely, you can join various LinkedIn and Facebook groups and get in touch with other business owners and bloggers, and engage in conversations with them. By strengthening these relationships you’ll be able to keep pace with the latest industry trends and stay relevant, not to mention that you’ll draw attention to your content thus raising the possibility of getting backlinks.
Similarly, by getting involved in your community, you’ll create numerous backlinking opportunities. It’s a good idea to donate to charities or help nonprofits, as that way you’ll not only contribute to the greater good but also obtain backlinks on their websites.
All companies need customer testimonials because social proof is one of the most powerful promotional methods. So, if you’re using a product or service of a reputable company, write a testimonial and submit it. It’s very likely that you’ll get a backlink in exchange for this. Of course, your review has to be genuine and meaningful, so don’t just write something off the top of your head, but try to add some value by providing your experiences with the product and how it benefits your business.
Google loves useful and helpful content, and that’s the reason why manuals, walkthroughs, and how-to guides rank well. But if you want to make the most of this trend, you need to put in a little extra effort and start creating ultimate guides – comprehensive resources on a particular topic. One of the reasons why such definitive guides can bring you lots of backlinks lies in the fact that they’re usually very long and packed with practical information that your visitors can use in order to learn something new or solve a certain problem.
So, start by finding a relevant topic, but go for the one which hasn’t been covered inside out already. Then proceed to draft an outline of your guide; the point is to give a detailed account of that particular topic and offer as much structured information about it as possible. Such guides which cover a particular topic in a resourceful way will be quoted and linked to when others are writing about that topic in their blog posts and articles, which means that you’ll get a lot of traffic and backlinks.
As you can see, you don’t have to be an SEO wizard in order to start getting quality backlinks that will boost your rankings. These simple tactics can help you make your way to the top of the SERPs.