How to Get Backlinks: A Comprehensive Guide to Backlink Building

How to get backlinks to your website

It will be a long time before link building takes a back seat if it’s at all possible. Authoritative backlinks are still a core SEO factor telling the search engine that your site is relevant and trustworthy.

That said, the essential quality of links has changed. Over the past few years, the SEO world started moving towards natural link building that crowds out all the black hat tactics like link selling and link stuffing.

It this post, I’m going to tell about safe yet effective link building tactics to give some ideas on where to find backlink opportunities, and show how to choose quality links.

How to Build Backlinks

#1 Guest posting

Guest posting is the process of writing and publishing articles on the external websites. In fact, you’re providing a blogger with the valuable content for free and blogger, in turn, is helping you:

  • build your personal brand, make a name in the niche;
  • share your knowledge;
  • let a large audience know about your website/service;
  • generate traffic to your website;
  • get a quality link to your website.

I have “quality link” in the last place on purpose. See, link building should never be your main goal when writing content. Articles written with this only thing in mind are horrible. The real guest posting is about quality content first, not about backlinks.

So what do we do?

  1. Identify popular blogs and publications in your niche (I’ll give some tips on how to do it a bit later);
  2. Find the editorial guidelines/”write for us” page of this blog. It could be somewhere in the footer or header on the site. If you can’t find it from the first glance, type blog name along with the “guidelines” or “write for us” phrase at Google. If this blog has such page, you’ll see it at the top of the search results.
  3. Read guidelines carefully and follow the instructions;
  4. Send the quality article over to the editor;
  5. Do the required edits;
  6. Wait for the publication.

Pay attention to what they write about links in the articles. Some blogs accept any links as long as they are relevant and bring value to the readers. Some blogs don’t allow links to sites you’re somehow related to, but they still ok with you adding a link to your site in the author bio.

#2 Shareable content

Another great way to get more exposure, traffic, shares, and links is to create viral content on your blog.

Guys from Buzzsumo and Okdork have created an existing study showing that infographics are the most shareable content:

Well, people do like sharing infographics. And the more shares you get, the more people reaches your infographic, and the more sites link to your blog.

Another great idea of a viral content is a study. When writing an article, people are trying to prove the point by showing recent stats. So having the recent related to your niche stats published on your blog may bring you hundreds of natural links!

If we take a look at the study I mentioned earlier, we’ll see that it includes a lot of graphics, charts, and diagrams. Under each graphic there is a small field:

The author engages readers to put these pics on their own blogs and even provides HTML code so that they can implement it easily. The only condition is to include attribution to the site. Thus, people use these graphs in their posts leaving links to the original source.

We can make sure that this tactic is working as this article has 60K referring domains!



So create shareable content like infographics, studies, roundups, cases, evergreen content, ultimate guides. Something you’re sure people would like to share and link from their own sites. This way, you’ll constantly be getting natural links without any additional efforts.

#3 Influencer marketing

This tactic works almost the same way as the previous one: the more people have reached your post, the better chance of getting backlinks you have.

The influencers are people that can give your articles a great exposure.

Why would influencer want to share your post?

  • You wrote an interested, unique article/study about something this influencer is passionate about.
  • You gathered some interesting stats influencer would like to take a look at;
  • You mentioned influencer’s product/service/website/quote in your blog post;
  • You wrote an article that shows different opinion on the topic influencer has covered in his/her recent article;
  • You wrote an article that complements influencer’s article;

So if you have something that may be interesting to the influencers in your niche, you can ask them to take a look at your post, and they might want to share it with the larger audience.

#4 Content syndication

There are several ways to promote your content. One of them is syndicating your content to the special platforms. It could be:

  • Medium;
  • Linkedin publishing;
  • Google+;
  • Quora,
  • Reddit,
  • Relevant forums.

I named several channels that fit every niche. Additionally, there are a lot of syndication platforms for the specific niches. For instance, for SEO, internet marketing, business niches there are Growth Hacker, Hacker News, Scoop it, Business 2 Community, Social Media Today, etc.

Guys from Scoop it conducted a study that shows how much traffic and engagement syndicating brings:

When syndicating content, you should leave a link to your own site where the article was originally published. It means that you’ll have not only more exposure but a lot of new backlinks as well.

#5 Testimonials, interviews, mentions

If you want your website to become one of the leading publications in the niche, you have to pay attention to your online presence and personal brand. You should strive to show up everywhere and be part of your professional community.

It means that you have to write valuable articles on the external platforms to prove your professional skills, review your niche popular products and services, leave testimonials, give interviews. This way links to your site will start appearing throughout the internet naturally.

For instance, if you leave a testimonial, the link to your site has a chance to appear right on the homepage of the popular service:


Where to Find Backlink Opportunities

#1 Google it!

This approach is suitable for those who want to find blogs for a guest posting. The easiest way to find them is to use search operators. Here is one of them:

your query inurl:write-for-us


This way you’ll find “write for us” pages popular in your niche blogs. Instead of “write for us” you can also search for:

  • your query inurl:editorial-guidelines
  • your query inurl:contributior-guidelines
  • your query inurl:contribute
  • your query inurl:send-a-tip

#2 Monitor mentions

Another way to find relevant websites for building backlinks is to monitor mentions of primary keywords, brand name, and your competitors brand names.

For this purpose, you can use the tool (surprisingly!) called Mention.



This tool will be gathering or mentions of your brand, competitors, or keywords in real time. Every day you’ll be getting new websites you can collaborate with.

This tool also allows filtering by type of source (blogs, forums, news, FB, twitter, etc.) and language.

#3 Check competitor’s backlink profile

This approach is also suitable for guest posting and finding partners for a cross-promotion. Compile a list of your main competitors and choose SEO tool you like the most to explore their backlink profile. I’ll go with Serpstat:

Choose 1 result per domain and start checking the websites that link to your competitor. Additionally, you can get insights into your competitors’ backlink building strategy. Check how many banners, sidebars, guest posts, testimonials they publish throughout the Web and analyze the overall situation. If most of your competitors use guest posting as the main focus, this strategy may make sense for you too. If they place a lot of banners, you may test this approach as well.


I use Google sheets to conduct a well-structured analysis. Here is what my comparison looks like:

Export all the backlinks to Google Spreadsheet and then sort it out. Analyze at least 500 backlinks per month, and you’ll be getting endless opportunities to get sites for guest posing, ads, and cross-promotion.

#4 Search by name or photo of niche influencer

Another simple way to find new blogs to guest post on is searching by the name or headshot of influencer/well-known blogger. Find your niche influencers using Mention or NinjaOutreach, and then Google their names:

These guys have published hundreds (or even thousands) of guest posts as this is how influencers become influencers. They’ve made all the work for you, and you can just follow their steps!

Also, you can find a headshot of the influencer and insert it into the Google search by image:

#6 Pay attention to banners

When you’re searching for new blogs for guest posting, you should pay attention to banners, sidebars, “press” pages, “as seen on” sections, etc. You can find a lot of interesting links there:

#7 Read comments

Bloggers always comment on other bloggers articles and posts on Facebook/Linkedin. Once again, try to be a part of this community. Read comments, share your own opinion, like their posts, etc.

By doing these small steps, you can find other bloggers to collaborate with and become an influencer in future.

#8 Find listings

This is the most simple and easy-to-implement approach you can use right away: find lists other people have created for you! Here is what you can type at Google to find these lists:

  • Blogs that accept guest posting;
  • Best {your niche} blogs to read in;
  • {your niche} blogs you probably don’t follow
  • Websites to syndicate your content with.


How to Choose Quality Backlinks

There are a lot of blogs created for the link building alone. Building links on such sites harm rather than helps your SEO. Thus, you should choose only high-quality blogs, which means that:

  • There are comments and shares on this blog;
  • Traffic is 10K per month or higher (SimilarWeb plugin helps to check this info);
  • There are useful posts. No promotional publications or paid reviews;
  • There are recent publications. They publish posts at least once a month;
  • There are relevant geolocation (if necessary).


Wrapping up

Natural links are the only way to keep the power on. Tactics I’ve listed in this post are safe and effective as long as you’re not trying to сheat looking for an easy path.

Guest posting, difficult content, syndicating may take a lot of your time and energy, but it also will take your SEO to a new level!


  1. 1
  2. 2
  3. 3

    I really agree with the content syndication point.
    It’s more powerful than most people think it is.
    You can make the content and place it in these highly reputable sites. It has worked like a charm for my local blogs.

  4. 4

    Thanks for sharing, this helpful and informative article with us. Your provided information on backlink generation is very useful.

    I think guest blogging is very useful for getting backlinks using it can raise your page authority and domain authority easily and also increase traffic on site.

    Keep posting and sharing new updates with us.

  5. 5

    I think guest blogging is very useful for getting backlinks using it can raise your page authority and domain authority easily and also increase traffic on site.

Leave a Reply

Your email address will not be published. Required fields are marked *