Only 44% of small businesses have a website. A website is a great tool for generating more leads for your business,
Your website has to be the focal point for your business and all of your marketing efforts should lead back to your site.
There are several things that you need in order to get a website up and running.
Step 1: You need to register a domain name
A domain name provides an easy way of remembering an Internet address. This name is unique. A domain name is your piece of internet real estate.
There are different types of domain names that you can register eg: .com, .net, .org , .biz, .info, .name, .eu, .org.uk or .co.uk. If you are a UK business I would strongly recommend going for a .co.uk domain name.
When you register a domain name make sure that you register the domain name under your name to avoid any future ownership issues. A domain name registration is a very fast and easy process. It can be registered in just minutes.
Some companies do offer to register domain names for free
Always make sure that the domain is registered through a reputable company to make sure the domain is registered on your name.
Step 2: You need web hosting space
This is the space required to publish your website to the internet. With a web hosting service you get space on a server that is connected to the internet 24 hours a day so that your website is always visible. You also get other features like email accounts, autoresponders, statistics, preinstalled programmes such as blogs, online shop, photo galleries etc.
There are different types of web hosting services that you can go for but if you are starting out and want to keep the costs to a minimum I would recommend just a standard shared web hosting service. There are free web hosting services but you may have adverts on your website which I would not recommend as you want visitors focused on your offering rather than the advert.
The most popular web hosting platforms are Linux web hosting services & Windows web hosting. I would recommend Linux web hosting.
Just because your website is hosted on a Linux server it does not mean that you need Linux on your PC.
You can still use eg: PC or Mac to create your website
In order to upload your files to the server you would just need ftp access details provided by your web hosting company. In order to publish your website from your PC or Mac to your web space you could use an online website builder tool, an ftp tool or a web design tool such as Dreamweaver.
You don’t have to have the domain name and web hosting service with the same company. Your domain name can be registered with one company and your web hosting service can be with another. You would just need to make sure that your domain name is pointing to the server where it is hosted. This is called name servers (DNS)
Step 3: You will need to build a website
Over the past 10 years things have changed. Setting up a website and using it as an online marketing tool is now a must if you want to survive in business.
There are several ways that you can get a website up and running.
You can do it yourself with an online website builder tool. There are lots of website building tools that you can use to create your own website.
You can learn HTML or use a web design tool such as Dreamweaver
You could create your website using WordPress. (WordPress is a popular blogging tool but can also be used as a whole website)
Or you can get a web designer to create a website for you.
We recommend Maxima Local Web Design Services.
If you want to setup an online shop you could use a free application such as Prestashop to create a fantastic and robust online shop.
If you want to register a domain name, need a web hosting service (with 24×7 support via chat, phone and email), we can help.
- With Pickaweb you can register domain names in an instant.
- You can instantly setup a hosting account
- You can create your own website using our online website builder tool.
If you have any questions that you feel I did not answer in this post please post them bellow on the comments area and I will reply to you.
Other useful resources: