How To Make Your Website Load Faster
If you run an ecommerce website & you want to grow your business you need a fast website.
Simply put – faster websites get better results than slower ones.
But it’s not just huge businesses like Amazon. Any business that is serious about attracting visitors to their website needs to have a fast website.
So in this video I’m going to explain:
- The 2 main reasons why you need a fast website
- How to find out if your website is fast or slow
- What makes websites slow
- And the fastest and cheapest way to speed up your website
Hi, I’m Tony Messer – the founder of Pickaweb, the web hosting company that helps businesses get online, get found and get more customers.
I’ve worked with thousands of businesses of all sizes and my businesses host tens of thousands of websites so I understand the importance of website performance.
Why Is Website Speed Important?
Well there are three main reasons that speed’s important.
Reason Number 1: Speed is a Ranking Factor
Google has admitted that website speed forms part of their ranking algorithm.
In a nutshell it’s the way that Google calculates its search rankings so it takes hundreds of factors into account when deciding who’s top of the pile & who’s at the bottom.
Seriously – you want to be near the top.
OK, it’s not the only ranking factor, but Google rarely openly admits what their algorithm consists of, so it is worth taking note.
Reason Number 2: People Prefer Faster Websites
Think about your own experiences – how often have you hit the “back” button on a really slow website?
Reason Number 3: The Web Is Going Mobile
Mobile devices need fast websites. If your site loads slow on mobile what happens?
You just hit the back button and leave.
How Can You Find Out If your Website is Fast or Slow?
Just head over to Google PageSpeed Insights & enter your website address & it will give you a score.
It’ll give you a score for desktop & mobile so you can see how you get on.
So What Can You Do To Speed Up Your Website?
Well according to Yahoo’s Developer Network there are 35 ways to speed up your website.
Anyway, they split website speed into 2 factors; the back end (your hosting) and the front end (your code).
Many of Yahoo’s 35 factors are focused on the front end or the code of your website.
Now unless you have an extremely busy ecommerce website many of these will give you a diminishing return on investment.
However, one area where any website can get a huge boost in website speed is the back end – your web hosting.
Your web hosting is where the rubber hits the road and it’s here that you can get a huge return on a low investment.
But first answer this question for me – what’s more important to your business – your mobile phone or your website?
But whilst it can be tempting to go for the cheapest hosting, guess what? You’re not alone – everyone loves a bargain.
So for many web hosting companies one way to cut a profit is to pack customers into their servers like sardines in a tin.
This means that all of those customers are fighting for the server’s critical resources such as CPU, RAM and the hard drives.
However, for a small cost increase you can upgrade your hosting to Solid State Drive or SSD for short.
With no moving parts they make even the fastest of the old style traditional hard drives look like some kind of relic from a bygone age.
It’s like comparing a steam engine to a rocket.
Without going into loads of technical detail here is the lowdown.
SSDs have no moving parts – they are completely electronic devices. This means that SSDs are SERIOUSLY fast.
Because traditional hard drives have moving parts these significantly reduce the speed that they can operate at.
Hard drive performance is measured in terms of IOPS which is how fast they can read or write data to or from the drive every second.
With traditional hard drives IOPS are in the range of 80 to 180 IOPS.
But if we take a typical Enterprise SSD, their performance is between 7,500 to 75,000 IOPS.
So even at the low end SSDs operate at over 40 times the speed of even the fastest 15K SAS drives and at the high end it is a whopping 400 times better performance.
The good news is that SSD hosting isn’t even that expensive so it is a fairly easy decision to make.
Aside from this, they’re much more reliable and they consume around a fifth of the electricity of a gas guzzling traditional hard drive.so their green credentials are outstanding.
So why not speed up, sell more and save the planet!
So is your website fast or is it running on steam power? Leave a comment below and let me know. I really appreciate it, I always read them & I will get back to you.
If you found this video on how to make your website load faster useful and you want more tips to grow your business then download our free book ‘The Website Survival Kit’. It includes a step by step plan to grow your business.