Recently, Google came up with Google Assistant for cars and speakers which will help in displaying information on the screens. If you publish on a frequent basis, it is essential to understand the way you can optimize content for Voice Search by Google Assistant. Here, we bring you some tips that help you in optimizing Voice Search.
Integration of Structured Data into Websites
Publishers must work to ensure seamless integration of structured data into their websites taking advantage of Voice Search, an essential feature of Google Assistant.
To provide the same, content must be Google Assistant or Voice Search friendly. The language and tonality of content must be easy to understand and relevant to the page. Structured data proves to be highly useful.
It works well by understanding the page and try to anticipate the voice queries that may come up to match those pages. It is here where structured data proves to be helpful as it helps in being more aware of the page and its relevance.
Focus on Voice Snippets
Another way, how you can optimize content as per Voice Search. Publishers need to check the content and see if it is aligned with the voice snippet context. Look for pertinent information that can be blended with a voice snippet. A well-organized content has better chances of getting picked up by Voice Assistant.
There may be some content which may not be suitable to be picked up by Voice Assistant. It usually happens when the content is displayed in the form of a table or big content or a list of links which may not work well with voice search.
Publishers consistently need to look for ways to address queries of the customers on the basis of intent and context. It is crucial to identify keywords that are expected to be used much more in Voice search than traditional search. Some of these words are “how,” “when,” “what” and “who.” These words are highly expected to be used when in mobile searches.
Easy to Read Content
It is an important tip that can help search direction smoothly shifting to voice searches. Experts suggest giving a direct answer to a question may be useful in case of specific voice searches. In certain Voice Assistance, there is an attempt to match the question directly, and here they may come across web pages with the title and the first para to answer the question.
Website FAQ can be expanded on the website which will help in capturing voice search and long tail traffic. Ensure website flexibility to a degree to grow and meet search engine optimization purposes. Wherever it is not possible to answer a question, a by-line opportunity can be sought, or a phrase is built into a blog post. Additional opportunities can be identified with close search results monitoring.
Refrain from Over-optimizing for Voice Search
Many web publishers focus on creating a webpage with a single paragraph targeting voice search, but this approach is not right in the long run. Over-optimizing content may have a negative impact in terms of popping up of web pages with a short piece of the answer quickly rendering these pages low in value. Over-optimized content will only give way to a large number of doorway sites targeted at a specific query and serving no other purpose.
In a nutshell-
Thus, the takeaways of the above tips and expert advice can be summed up as below-
- Use of Structured Data
- When targeting voice search, rethink about the way content is delivered. Avoiding pages of large tables of data or links are wise.
- Natural content creation which when read aloud is easy to understand is clear and precise and well-structured.
- Content, where there are tables with data, can be discussed in a manner that the user quickly follows it.
Voice Search works well when the content is in the context of information or relevant to the webpage. Moreover, content which can be read aloud offers better results. Thus, the key lies in writing naturally in a clear, precise language which is consistent to anticipate targeted queries picked up for voice.