How To Rank Number 1 On Google In Your Town

How Do I Rank Number 1 on Google?

Did you know that there are over 5.4 million Small Businesses in the UK?

That’s a lot of businesses.

Are you one of them?

Maybe you’re the pool guy. Or the gardener. Or even the dog walker.

Whatever you do, I’m going to explain how you can be number 1 in your town.

I’ve worked with thousands of businesses of all sizes and I want to explain the simple steps to become the top ranking website in your town.

Step 1 – Local Listings

We’re talking Google My Business & Bing Places.

Just sign up, fill in all the details and then validate your account either.

It’s totally free – just make sure you fill in all the details – name, address, phone, hours of business, photo, even video.

Step 2 – Start Getting Reviews

Reviews are really important, especially in Google.

Don’t believe me?

Check the local search results in your town in Google. You’ll probably notice the top sites tend to have more reviews.

In fact we did some research recently on local search results and top ranking sites tended to have double the number of reviews than low ranking sites had.

How Do I Get Reviews?

Ask. It’s as simple as that.

Start with your best clients first. You probably know them by name anyway.

And don’t go crazy. Just get into the habit of asking for reviews every week.

Step 3 – Submit Your Business To Other Websites That Allow Local Listings

Sites like 118 and Thomson Local. These are considered authority websites in Google’s eyes & it helps them validate the data in their system.

Most offer a free listing. Just build up a profile of these on an ongoing basis.

There’s list of the best ones here.

Step 4 – Create More Service Specific Pages

Do me a favour – go to the services page on your website. Do you list all your services?

OK, now, do you have a page for each service?

OK, then you might want to think again there. Why? Well, you’re just spreading yourself too thinly.

Google wants to take people to the exact page with the exact service they’re looking for.

Think about it – people aren’t searching for bullet points – they’re searching for services.

Top ranking local sites have double the number of pages of low ranking sites.

And make the pages longer – at least 500 words.

If you’re an accountant and someone phones you up and asks about your services, what do you do? Have a chat with them and answer all their questions?

Or do you say something like:

“Welcome to our services. We offer a full range of accountancy services such as bookkeeping, Annual Returns, VAT submission, tax issues and monthly payroll.”

I know which one I’d prefer.

So just write down all the questions you hear every day & answer them – it’s either on your hard drive, in your outbox or just up in your head.

Basically you just need to switch it from up there to out there.

Next you need to optimize all your pages.

Optimization is just a technical way of saying to make your website pages Google friendly.

Basically one of the things we found when we did our research was that businesses that had the basics in place had a much better ranking.

That means more traffic, more customers & more money in the bank for these businesses.

The basics include making sure you have your industry and location in the code and text of your website.

So if you’re a printer in Leicester make sure you have Printer or printing services and Leicester in your website.

These need to be included in the Page Title, the Page Description, the page names (or URLs), the Headings and the text of your website.

Don’t worry if it all sounds like gobbledygook – it’s easier than it sounds and we’ve covered it in more detail in our free book ‘The Website Survival Kit’ download it here.

Step 5 – Get Backlinks

These are other websites that link to you.

Again, top ranking sites have links from more than double the number of other websites compared to low ranking ones.

Now remember you’re a local business and you don’t need to go crazy here. Just build up a backlink profile consistently over time. Here are some ways you can do that:

Set up your social media profiles & get a backlink from them

  • Are you a member of a professional trade body? Get listed there
  • Do you have an industry recognised training body that you’re regulated by? Get listed there
  • Are there industry related directories? Get listed there
  • Check all your suppliers – do they have a testimonials page? Get listed there
  • Check where your competitors are listed & see if you can get listed there

Step 6 – Make Sure Your Website Is Mobile Friendly

If it isn’t you need to get that fixed.


Well these days most people access the web via their mobile devices like phones and tablets.

And what happens if they come to your website & they can’t read it?

They’re gone.

And Google knows this & if they detect that your site is not mobile friendly then guess what?

They’ll shoot you down their rankings.

The best way to address this is with a website designed using a technique called Responsive Design.

This means your website will look good on any device – desktop, laptop, tablet or phone.

It doesn’t have to cost the earth either. You can get a WordPress Template customised for around £300. 

Step 7 – Set Up A Company Blog

It’s a great way to show your expertise. It’s easy to set up using WordPress and Google will love you for adding new content on a regular basis.

Blogging & social media are a match made in heaven too so it’s a great way to stay in front of your local audience.

So there you go. That’s how you get to be the #1 ranked business in your town.

So are you a local business or do you work with local businesses? If so, leave a comment below and let me know whether you’re using any of these techniques. I really appreciate it, I always read them & I will get back to you.

If you found this video useful and you want more tips to grow your business then download our free book ‘The Website Survival Kit’. It’s totally free & it includes a step by step plan to grow your business.


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    Thanks Tony
    Your suggestions on adding the company profile to google, bing, and local directories will help raise our local profile and will help with promoting our services to a wider audience. We will also explore the bloging process.
    The information is welcomed and very helpful.
    Regards Ted

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    Great article – as always. Tony is 100% right, do all of these things! To add to step 4 – landing pages for specific areas are also really good. I’ve dominated my local area using a combination of on-page SEO and well placed landing pages that contain valuable content in targeted towns. This has actually brought in real clients who found my site and called/emailed. My business is based in Medway and I have that term in the domain name, this is a real benefit for the term ‘Medway SEO’ but the on page SEO has also worked for ‘monthly seo bexley’ and a few others on Google. Each page needs to be unique to avoid being labelled as ‘duplicate content’ and contain the term and area in the title. For example:,, etc. Spend time learning on-page SEO and all the things Tony mentioned and Google will be yours!

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      Hi Kris,

      Yes, specific, focused landing pages are always a good idea.
      I think that business owners often get put off by the cost of adding extra pages but it’s worth it.
      Also if you’re doing PPC those targeted landing pages are definitely worth the time & effort.
      Nice to see a Medway business on here.
      All the best!

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    Hi Tony,
    Great article, content is king and a blog is an awesome way to add a consistent flow of new content to your website. Back-links are also very crucial to your ranking as well! This is true no matter where you are, I’m in the U.S. and I tell my clients the same things you outlined in this article! Thanks!

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