How To Sell More Products Online
In this post I will share with you some great tips on how to sell more products online.
Are you selling online?
If you are you don’t need me to tell you that it’s tough out there.
You’re up against massive competitors like Amazon & Ebay.
They’re spending millions in advertising with one aim in mind – to put their competitors out of business.
And that includes you.
Nothing personal – it’s dog eat dog out there. Ecommerce is ruthless.
But that doesn’t mean you have to take it lying down.
You can fight back. And that starts right here, right now.
I’ve got 10 Killer Ecommerce Tips for you. Here’s what you’ll learn:
- I’ll show you one tool that will give you a return on investment in minutes
- I’ll explain how you can improve conversion rates by around 80%
- You’ll learn which key factors mean you’re either a winner or a loser in Google’s eyes
- & I’ll explain one simple mistake that most Ecommerce websites make & which you must avoid
Hi, I’m Tony Messer – the founder of Pickaweb, the web hosting company that helps businesses get online, get found and get more customers.
I’ve worked with thousands of businesses of all sizes and my businesses have sold millions of pounds of online services so I know what it takes to sell online successfully.
How To Sell More Online
The following tips will help you sell more of your products online.
Number 1 – Make Sure Your Website Is Mobile Friendly
Mobile Commerce or MCommerce is huge and getting bigger.
The best option is called Responsive Design where your website is designed to look great on any device – desktop, laptop, tablet or mobile.
Another thing to bear in mind is that Google is now starting to penalize non mobile websites so sooner or later you need to make the switch.
But don’t just stop at your website – make your emails mobile friendly whether they’re transactional ones like invoices & receipts or sales & marketing ones.
Number 2 Use Live Chat
I love Live Chat and so will you if you’re serious about selling more online.
If you’re getting traffic to your website then Live Chat is the only tool that will give you a return on investment in minutes.
Number 3 – Use video
It’s estimated that video can improve conversion rates by 80%.
Enough said.
Number 4 – Use Fast Hosting
SSD Hosting delivers the goods. It’s like rocket powered hosting.
Check my video on website loadspeeds
The bottom line is that Google loves fast websites & so will your customers.
Number 5 – Have a secure website
HTTPS is the basic price of entry when it comes to website security. It’s also a Google ranking factor so it’s best to use it from day 1.
Check my video on securing your website
Number 6 – Use great images
Don’t just use the manufacturer’s images. Create your own images that pop.
With sites like Pinterest these days images and photos are vital if you’re to stand out from the crowd.
Number 7 – Write Amazing Product Descriptions
Don’t just cut and paste the manufacturer’s product descriptions.
Why? Simple – everyone does that so you’ll get penalised by Google for duplicate content.
That’s a massive mistake.
To avoid this just imagine your customer & just speak their language without any jargon.
Hit them with the benefits and show the features lower down.
Number 8 – Get Reviews
Customer reviews are pure sold gold so don’t be shy to ask for them.
When you get them show them where everyone can see them – front & centre on your product pages.
Number 9 – Have a great Site Search
If you’ve got lots of products you need to make it easy for people to get to what they want quickly & easily.
Show your site search prominently where people will see it and use it.
Number 10 – Great Thank you pages
Once you’ve made a sale take your clients to a Thank you page.
It’s a huge opportunity for you to continue the conversation with your new customer.
There are plenty of options available to you whether it’s social shares, joining a newsletter, fill in a survey or refer a friend this small detail can make a huge difference.
So there you go – that’s my top 10 tips to sell more online.
If you found this video on how to sell your products online useful and you want more tips to grow your business then download our free book ‘The Website Survival Kit’. There’s a link below the video. It’s totally free & it includes a step by step plan to grow your business.
If you’ve got any questions or comments just leave them below. I really appreciate it, I always read them & I will get back to you.
Also share it with your friends or anyone you know who’s selling online.
Thank you for sharing your article, the content is great and informative.
Hi John,
Glad you found it useful.
Great tips on how to sell more. Will try to put them in place.
Hi Winnie,
Thanks for the comment. The main thing is not to get overwhelmed. Implement them one by one & over time you will notice a huge improvement. Incremental improvement will give you great results over time.
We’ve seen what works and what doesn’t when it comes to selling products online, so we’ve got the recipe on how to sell online successfully.
5 Secrets to Selling Products Online
1. Work works
2. Choose the right niche
3. Make the checkout process simple
4. Offer great customer service
5. Promote your store
Hi Paul,
Sounds like a good approach to me.
All the best,
Tony
Great Article! Very helpful for new sellers.
Hi Massama,
Glad you found it useful. If you’re just starting out you need all the help you can get. If you can implement these points you’ll give yourself a huge advantage.
Cheers
Tony
Nice points Tony. Agreed on all the points and most important point was Responsive Design. For any Ecommerce business responsive design is must and many businesses are actually improving their designs in recent time.