How To Sell Products Online (Guide To Selling Online)

How To Sell Products Online

Thinking of selling online?

That’s a smart move.

Why? It’s just the sheer scale of the opportunity.

It’s estimated that by 2019 nearly every one pound in five spent in retail in the UK will be spent on Ecommerce.

And that’s only going to get bigger.

So are you looking to get a slice of the action?

If you are I’m going to explain:

  • The bare minimum you’ll need to get online
  • I’ll explain the costs involved
  • I’ll explain the best Ecommerce software to use
  • & I’ll show you how to avoid one simple mistake when it comes to accepting online payments

Hi, I’m Tony Messer – the founder of Pickaweb, the web hosting company that helps businesses get online, get found and get more customers.

I’ve worked with thousands of businesses of all sizes and my businesses have sold millions of pounds of online services so I know what it takes to sell successfully online.

What Do I Need To Sell My Products Online?

As a minimum you’ll need a domain name, a web hosting service, an Ecommerce tool and a payment facility to accept online payments.

Domain Name & Web Hosting Service

The domain and hosting don’t cost much. Just a few quid a year and you’re up and running.

See our domain registration service here.

See our web hosting packages here.

Payment Gateway

For the payment gateway generally there’s not much of a start up fee or anything like that.

Instead they’ll take a percentage of the transactions as they go through your account so you just need to factor that in. Some will also charge a monthly fee depending on the deal you go for.

But overall, the costs of the basic tools you need does not involve a great deal of up front investment.

Ecommerce Software

In terms of software you’re spoilt for choice.

You can use tools like PrestaShop or WooCommerce which are both powerful Ecommerce platforms.

WooCommerce is based on WordPress which is the world’s most popular web design tool so it’s rock solid.

They’re both OpenSource software which means that there are zero licensing costs.

You can install them quickly & easily using a one click installation feature from your web hosting control panel.

If you use Pickaweb look for the Softaculous section of your cPanel control panel and you’ll see them listed there.

You can also buy ready made template based websites that just need to be customised with your content and products and hooked up to you payment provider.

The advantage of using this approach is cost, quality and reduced timescales.

With a template you know what you’re getting up front. They cost around $50 or $60 to buy and then you’ll need a Developer to customize everything.

In total you’re probably looking at around £1000 to £1500 for a template based design.

If you want a bespoke design built to your specification you could easily double that to around £2,000 to £3,000.

Check websites like ThemeForest to find great value Templates – there’s a link below for you.

The great thing about these tools is that they have loads of extra features that you can add to them.

They’re not for beginners but in terms of day to day use they’ve got an intuitive admin interface.

But here are the highlights:

The traditional method involves getting a Merchant account from your bank and then a Payment gateway which interfaces with your website.

The problem with this approach is it can be lengthy and they can decline your application so you need a contingency in place.
I would always recommend PayPal as one option – the more options you give people the better and some people just prefer to pay with PayPal.

Another option is Stripe. With Stripe you apply online and can start accepting online payments in minutes.

They check the transactions going through your account and as long as there’s no funny stuff and you’re not selling anything dodgy you’ll be fine.

Stripe’s fees are reasonable and certainly in the same range or cheaper that you would expect to pay from your bank or payment gateway provider who would normally charge around 3 to 4%.

So there you go – that’s how you start to sell online.
If you’ve got any questions or comments just leave them below. I really appreciate it, I always read them & I will get back to you.

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