How To Start a Blog
If you run a business and you want to get more traffic and more paying customers then you need a blog.
So in this video I’m going to explain:
- What a blog is & why it’s important
- I’ll show you the best tool for your blog
- I’ll tell you the exact content you need to create
- & I’ll show you how to avoid some classic blogging mistakes
Hi, I’m Tony Messer – the founder of Pickaweb, the web hosting company that helps businesses get online, get found and get more customers.
I’ve worked with thousands of businesses of all sizes and when whenever I speak to a business owner who’s looking to grow their business one of the first things I ask is whether they’ve got a blog set up for their business.
Usually they’ll say something like:
Beginners Guide To Business Blogging
“What’s a blog?” Or “Well, yeah, but I can’t really see the point of it.”
But what if I told you that businesses that create content regularly get a better ranking than those that don’t.
To prove this point, we did some research recently where we looked at hundreds of local business websites to see the difference between top ranking and low ranking websites. Guess what we found?
Yup – top ranking websites had over 4 times as much content as low ranking websites. And that’s where a blog comes in – it gives you an opportunity to create a ton of great content.
So basically having a blog means you can a) build authority in your industry or market b) get traffic from Google and c) get more social media action.
But more importantly it means you’ll get more customers & more profits.
How Do I Set Up A Blog?
In terms of setting up blog it’s a piece of cake.
First you need to set up a blog folder in your web hosting – like we have with pickaweb.co.uk/blog
Then you need to set up some blog software. When it comes to blogging software there’s only one act in town – WordPress.
You can install it with one click.
Then you just need to start creating blog posts on a regular basis.
If you can do one a week, great. At the end of the year you’d have 52 blog posts – brilliant! If you can do more, go for it.
What Should I Blog About?
In terms of content, think of your blog as being the ‘home of your point of view’. Your main website is like your sales pages whereas your blog is where you show your expertise and knowledge. No selling allowed here.
The only thing you need to consider is your audience. Just think of your customers and all the questions they have and all the issues they face. That’s the key to having a successful blog.
‘But Tony, I’m in a Boring Industry’ I can hear you saying.
Sure, I get it.
You’re in Manufacturing, Taxes & Accounting, Legal Services or whatever & you think any content you create will bore your audience to death.
So Here Are My Top Tips To Get Your Blog Right
First up – be a problem solver. People come to you because they need your services. They need you to help them with something they can’t do themselves. So focus on being their problem fixer in chief.
Write down a list of frequently asked questions and just answer them. Things like “How to” or “How do I” or “What’s the best way to” – basically the types of questions you answer every day.
Next – stop preaching to the choir. What I mean is if you’re an accountant serving local businesses don’t start writing a load of gobbldeygook about advanced accounting for corporate budgeting controls for multinational companies.
Stop blinding them with science – your audience of local businesses are just not interested in that stuff.
If you make stuff then show how you do it – give people a peek behind the curtain.
If you’re a local business that’s stuck for ideas then look for local events. Let’s say you’re a taxi firm. No one’s interested in taxis are they?
But they’re interested in where you take them. So create a month to month guide of local events big & small.
You know – support your local community.
Also, try not to talk about yourself. Look, I know you’re excited about that training course you’ve just been on but guess what? Your audience isn’t.
And keep it informal. Get rid of all the dusty, fussy formal speak. Be conversational and engaging.
Also, don’t just use text. Use images and video in your blog posts and these days your phone has a really good camera built into it. So you can just whip it out take a photo or make a quick video & you’ve got your blog post ready.
That’s a really important point. Over 75% of all social media posts have a visual element to them and video is taking over the web – by 2021 they estimate that over 80% of all internet traffic will be video.
And finally don’t be frightened to promote your blog content. Share it with your audience.
If you’ve got an email list then email them from time to time. If you’re on social media then share it with your followers. Blogging and Social Media are a match made in heaven.
So there you go. That’s my top tip for today – set up a business blog.
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If you’ve got any questions or comments just leave them below – I really appreciate it, I always read them & I will get back to you.