Before scratching a Wireframe or filling a product definition for a POC you must answer 5 important questions. Below, I’ve tried to give you my answers to this questions that need to be answered before starting to work on a new product.
Here are 5 things to consider when you want to turn Your Idea into a product:
1 – Understanding the primary user’s pain, “WHY”.
Understanding the primary user’s pain is your “biggest challenge” and perhaps the most important step. Your target audience/users and their “product needs” requires an intimate knowledge of their industry. This is the main challenge the startup is trying to solve.
Every other aspect is based on this decision – is the user an IT technician; perhaps the CEO; a teenage gamer? Knowing your customer, affects the entire design process, and, subsequently, the ultimate look and feel of the product.
2 – Basic functionality , “HOW”, if nothing else, the product will do X.
You know for who your product is being created. Now you need to decide its main functionality and how it will do it. There is no limit to the functionality you can cram into a product. The real challenge is to define an MVP with enough value that people will actually want to use it.
You need to ask yourself (and the users) – if all other functionalities fail, what is the minimal functionality you expect the product to do? Then go and build the product around this core functionality. Everything else is a nice-to-have feature at best (or superfluous).
3 – Align business goals and go to market with product design “WHAT”
Note that, having a working product is just a functionality matter while having a great product is when your users are fully engaged and happy to pay for it.
What needed to do that? Assume that you produce a POC that works, and you are ready to do some pilot testing, there is one more thing you need to take into account, and that is the business goal.
No marketing budget and “need-creation” exercise can convince people to buy a product they don’t need or want. A product alone isn’t enough to succeed. It needs to be aligned with the overall business strategy and target early adaptors. So, you can have a great Idea and you might invent the secret sauce, but a product without consumers is bound to fail.
4 – Uniqueness and differentiation, make it show (appealing product) “WHAT”
Uniqueness and differentiation are the characteristics of digital products that are far too under appreciated. The differentiation strategy works when you create something unique, that the market highly values, and the cost of providing that uniqueness is sustainability.
Let the user feel that they are using a unique, different and carefully designed product. In some cases, your Interface might be the main differentiation from your opponents. When you think about an appealing product, Think Red Tesla vs. Black Ford Focus.
5 – Easy to explain- need and usability “HOW”
For those who think that beautiful design is enough, you are wrong. Today, where technology is aggregated (thanks to open source) and with enough effort can be reachable, user experience role become a game changer. Great user experience means that you understand the user’s pain and created a tailor-made product to help him.
That’s how you make sure that your product will be differentiated through usability and simplicity. Make the product as simple as possible. Let users work and enjoy it from the minute they lay their eyes on it.
Always surprise people with something extra – bonus two tips:
*For more than one user – create the system for the user who pays/ gains
Many times, the one who pays for the product is not the one who uses it. A system administrator, IT technician and developers are all potential users of a certain IT-related dashboard, but in the end, the decision maker has a big impact on the success of your product’s sales. If you place emphasis on a characteristic that is not valued by the person who makes the purchase decision, you will never be successful in selling your product. So, if your product is built for consumers that are decision makers, you will be safe. If not, you may consider finding out the decision maker’s motivation and produce the value that can make sense to both sides, users and their bosses.
**Your product advantage
If you are trying to be unique for a certain characteristic, but your users aren’t using the product correctly to gain the advantages of that unique characteristic, your differentiation will be nullified.