How To Use Linkedin For Business

How To Use Linkedin For Business Step By Step

So in today’s video I’m going to give you 6 simple steps to fix LinkedIn to make sure that you start getting results from it.

I’ll explain:

  • Why you really should bother with LinkedIn
  • I’ll tell you the 3 things you need to focus on in LinkedIn
  • & I’ll share with you the 6 steps to mastering LinkedIn

Hi, I’m Tony Messer – the founder of Pickaweb, the web hosting company that helps businesses get online, get found and get more customers.

I’ve worked with thousands of businesses of all sizes and I want to make sure you’re getting the most out of LinkedIn.

But before we get stuck in, let’s ask one fundamental question about LinkedIn

Why Should I Use Linkedin?

Well, if you’re selling to other businesses (B2B) then it’s the place to be. LinkedIn has well over 400 million users and it’s like having the world’s biggest Business Database at your fingertips.

But it’s not just for B2B. LinkedIn can offer a ton of opportunities to B2C businesses if you know what to do.

So here are 6 simple steps to help you improve your scorecard.

Number 1 – Be Clear About Your Objectives

But in truth if you’re a business owner there are only 3 Objectives when it comes to LinkedIn:

  1. Becoming an Authority
  2. Identifying Partnerships
  3. Generating Leads

If you just focus on these three things you’ll see that you’ll stop drifting and start getting results.

Number 2 – Start Identifying Targets

Because you’re clear about your objectives you can start to identify your targets.

It’s a bit like detective work.

So if you want to be an Authority that means creating great content and getting more media exposure. You’re looking for Influencers, journalists, bloggers and the like.

If you’re looking for Partnerships you can identify complementary businesses that you can work with. Now you’ve got a plan of attack.

If it’s leads you’re after then you need to be in Groups asking and answering questions with your target audience.

The point is you’re not jumping around willy nilly just hoping that something’s going to happen.

You’ve got a plan of attack.

Point 3 – Create A Solution Focused Profile

Look anyone will tell you that your LinkedIn profile is vital.

But look, it’s not a CV.

I know you’re proud of your University Degree and so’s your mum, but guess what?

Nobody else is.

In fact they’re only interested in one thing: What’s in it for me?

So when that come to your profile – show them you’re a solution provider. Show them that you’ve got what they need.

So get rid of all the boring dusty content and make your profile pop.

Number 4 – Segment Your Contacts

Because you’ve got three objectives you’ve got several target audiences.

So you need to keep them organised so that you can target them with the right information.

LinkedIn allows you to Tag your contacts. Now this used to be free but recently they restricted this to paid accounts.

If you’re on a tight budget you could keep them in a spreadsheet but if you’re serious about using LinkedIn then a paid service will streamline the whole process for you.

Number 5 – Ask Questions

Ever joined a LinkedIn Group? Noticed how much telling there is & how little listening?

Some groups seem to have very little interaction going on.

So look for groups where there is more conversation going on. When you find them, start asking questions.

Give it a try – you’ll be pleasantly surprised that you’ll get much more interaction than just posting stuff.

But why not go the whole hog & create your own group.

Having your own LinkedIn Group has loads of advantages.

Aside from giving you thought leadership and authority you can create an engaged community around a shared interest.

You can also control who joins and send weekly updates to your group.

Number 6 – Post Great Content

When it comes to content you’ve got a couple of options here.

First, you can post regular updates featuring content created by people you’re targeting.

Think of updates as being like LinkedIn tweets. Short form content to highlight useful content whether it’s yours or other people’s.

This is an effective way to get noticed by your target audience.

You can also post long form content that your target audience will be interested in. It does take time to create but you can always just repurpose content from your own blog.

If you’re not sure about business blogging we’ve covered it in more detail in our free book ‘The Website Survival Kit’ – there’s a link below the video so you can claim your copy.

So there you go. I hope you found this post on how to use Linkedin for business useful.

If you like this video please share it with your friends or anyone you know who’s got a business.

If you’ve got any questions or comments just leave them below – I really appreciate it, I always read them & I will get back to you.


  1. 1

    Hi Tony.

    This video could have been made exclusively for me! The content is spot on – loving the humour too!
    As someone who has not actively used LinkedIn to foster relationships and connect with potential partners for ‘win-win’ outcomes, this is the kick up the backside I need to get cracking – thank you!

    Warmest, Jan

  2. 4

    Although most of what you put in your videos is not relevant to my business, I enjoy watching them and firmly recommend them to anyone looking to develop their on-line sales and marketing strategies. You obviously like making them!

    • 5

      Hi Trevor,
      Thanks for the comment & thank you for recommending to your colleagues.
      Yes, they’re fun to make – a bit time consuming, but worth it in the end.

  3. 6

    I don’t sell to other businesses but Linkedin still seems like a good avenue for developing authority and key relationships with those in my industry.

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