One of the most key points of search engine optimization is the usage of links. Despite the fact that it is considered to be one of the oldest SEO techniques, link building still plays a significant role today. However, there is a fine balance in its usage. Trustworthy sites usually include internal links to other trustworthy areas on their site. It also saves the user time and confusion in finding the right page when they visit a website.
You add too many and your page starts to look spammy and affects the user’s trust, you use too few and you’re not getting the right visibility. You use bad quality links and you can end up getting penalized for the content. This is a major reason why most businesses tend to rely on white label SEO services for this feature. While link building is not the be all and end all of SEO, it does make a significant difference on factors in the algorithm that are related to it.
The Significance of Internal Link Building
The importance that internal link building has can make one over emphasis it at times but you can’t deny that it plays a significant role in improving the visibility of your website. As a part of SEO, internal link building has three core functions which highlight its significance, such as:
• Helpful In Navigation of the Website – When internal linking differs from external link building as it focuses on connect one page of the website to another. The domain of both the source and the target of the links is the same.
• Defines the Hierarchy and Architecture – As mentioned previously, it saves time for the users and helps to give more definition to the architecture and the hierarchy of a particular website.
• Boost Page Visibility – Internal links tend to boost the SEO ranking by improving the overall value of your page visibility. When used properly, it can make a major difference in the ranking of a website, particularly in reference to Google’s algorithm.
All three factors make a huge difference in the visibility of your website’s overall visibility and how the Google algorithm ranks your website. For this reason, you need to careful in the use of internal links on your website. A good idea here is to strategize the usage so that you don’t have to face any problems.
Strategizing the Usage of Internal Links
Lucky for you, using internal links is not particularly difficult. You will need to focus on a few things that we will talk about here. Additionally, you can also save yourself a lot of time by getting white label SEO services which can take your business to new heights.
Before we talk about that, let’s take a closer look at the key strategies you should always apply for internal linking:
#1 – Always Have A lot of Content
To be able to have a lot of internal links, you need to have a lot of content as well. You can’t keep linking to the five pages of your website again and again. It gets tiring, there’s not much value in it and Google might be tempted to penalize you with this factor. So, the first thing to focus on here is the kind of content you have.
The less content you have the fewer links you can add to your content; your main goal should be to boost your content production. Diversity will also be your best friend here since you can create video content, infographics, images, blog posts and more which will give you more to include in your internal links. So, take the time to build a useful, relevant collection of content and when you’re ready to start adding some internal links.
#2 – Use Your Anchor Text Wisely
Anchor texts are not like keywords which is why you need to understand the distinction between them and keywords. Overuse of anchor texts is something which can trigger Google’s spam algorithm and you can end up getting your page flagged. This means that you will have to keep an eye on the number of anchor texts you are using.
Additionally, anchor texts are specifically used for including links so you should use them for this purpose. They’re not to be mistaken with keywords or to be the same as keywords. Not only does this cause general confusion, it also means that you will end up getting penalized by Google for the improper usage of keywords and anchor text. Google is not kind to marketers who don’t understand SEO so it’s a good idea to use white label SEO services for this purpose.
#3 – Linking to Deeper Pages
Always make sure that the internal links you are adding to your content will make the user go deeper into your website. What you want them to do is visit areas of the website which are usually overlooked. Avoid internal linking to the home page or the contact us pages. These are two areas where the user naturally gravitates towards so they don’t need more traffic directed there.
Pages like services, about us, the company blog, user guides and more are what the user should be directed to. This ensures that the link shows them an area of the website which is not always explored but, it will add value to the user’s experience with the company.
#4 – Making Sure They Are Relevant
It’s all nice and good to add internal links but make sure that the links you are using are relevant to the content of the page. It’s not good or off putting for someone to click on a link which takes them to an area of your website which is in no way related to the products or services that the page was talking about.
For example: Suppose you are an online retailer which specializes in dog food but supports the rescue of all animals. Following this, if you’ve written a blog about how to help a hurt canary, you can’t add an internal link to your dog food page. Rescuing canaries and dog food have no correlation and you’ll just come off as spammy to the user.
#5 – Add Value for the Readers
While it is necessary to make sure that the links you add are relevant to the content and link properly to your website, you need to also ensure that they add value to your readers. In fact, reader value trumps the benefit that you are getting since it will bring more readers to your site. Additionally, the Google algorithm will also pick up on this factor and will rank you more highly for this reason.
On the other hand, if users are running away from your site, the algorithm will also note this factor and you will be penalized. Before you go live with anything, it’s a good idea to test out the links from a user’s perspective. If it’s too much work though, you should try getting white label SEO services. These focus on link building and they will be able to work better with you and ensure that you’re maximizing your visibility on the search engine ranking.
#6 – Use with Moderation
Always remember to use internal links with moderation. This is easier said than done because there are no given restrictions about the number of internal links that a page can have. It’s truly based on a lot of guesswork and estimation. Luckily, most experts agree that the healthy number of internal links that you can include should be about three to four. On the other hand, this number is based on the kind of content you are writing and the number of external links you are adding.
Without taking this number into account, you could end up with content that has around 100 links. Considering that there’s no set number for the number of internal links content can have, this is not going to get penalized. However, the headache it will give one to make sure the links are relevant and also maintain reader value is going to be a big one. It’s a good idea to practice self-moderation. A piece of content which has ten to twenty links, with half of them being internal links is going to be more than enough for you.
By focusing on these things, you can easily start internal link building in a healthy manner.
Now, admittedly, link building with internal or external links is pretty difficult. There are a lot of factors that apply and even with the best strategies; it is all too easy to mess up here. To make things easier for yourself, you can make use of white label SEO services. These are designed specifically for the benefit of most businesses.
In fact, they do specialize in this area as well. Again, remember that link building has a key role to play in SEO so your online visibility will definitely be impacted. By working with the professionals, you can ensure that you get tangible results, none of the stress and you are able to enhance the overall visibility of the business with ease.