Terry Nelson (UK Entrepreneur) explains how Real Madrid F.C signed him up!


Today my guest is an inspirational businessman. Terry Nelson. Terry is the founder & driving force behind TNAR – Terry Nelson’s Aqua Running. Terry is the creator of the patented “Elite Hydro Buoyancy Training System” a revolutionary buoyancy training suit which allows its users to remain completely upright in water, permitting them to perform a complete range of exercises in water, including running.

Terry’s customers include globally famous names such as 10 times European Champions Real Madrid & leading English clubs including Liverpool & Manchester United. He also counts the England Rugby & British Lions teams amongst his customers as well as stars such as Diego Maradona.

But Terry’s route to business success has not been straightforward. Diagnosed with a serious kidney condition in his early twenties, Terry has had to overcome kidney transplants & as a result of this one of his legs was amputated several years ago.

A committed athlete, Terry has not allowed his condition to affect his love of sport & he can count amongst his achievements being crowned the 5,000 metre transplant world champion, an event that he won just 5 weeks after a serious foot injury.

Terry is also an ambassador for the government’s Disability Confident campaign, which aims to boost the employment rate amongst disabled people & in fact his UK manufacturing facility only employs disabled staff so Terry is not frightened to practice what he preaches.

In today’s interview you will discover:  

  • Why Terry ignored the advice to “start at the bottom” & went straight to the top & agreed a deal with Real Madrid – the world’s most famous football club
  • How Terry targets big name brands such as Real Madrid & the South African Springboks to help him market his products
  • The importance of protecting his idea before launching it
  • Terry’s amazing battle with kidney disease & how he has overcome adversity to become a world champion athlete & international business success
  • How 12 years of kidney dialysis helped to shape Terry’s vision to help change the world
  • Terry’s advice to any business owner who may be struggling
  • What is the most important characteristic that Terry looks for when building a team to work with him
  • Why Terry has switched his manufacturing from China to his hometown of Liverpool & why he employs disabled staff

To be honest, the word “inspirational” can be somewhat overused, but in Terry’s case, it is an understatement. A more appropriate way to describe Terry is “Phenomenon”. Enjoy our interview & as always, your comments are most welcome below.

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