Best Tools For Market Research (Free & Paid Software)

Are you looking for tools to carry out market research? Check out the following list of the best market research software that you can use to provide you with market data, insight and intelligence.

Google Analytics

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Some of its main features are:

  • Measuring marketing insights
  • Econsultancy report
  • The enterprise marketer’s playbook

 

Klout

Klout helps people who want to be great at social media. Create content that strikes a chord with your friends, fans, and followers.

Some of its main features are:

  • Klout suggests shareable content that your audience hasn’t seen yet.
  • Track how retweets, likes, and shares change your Klout Score.

 

SurveyMonkey

SurveyMonkey

SurveyMonkey is a popular free survey tool that will help you capture the voices and opinions of the people who matter most to you.

Some of its main features are:

  • Design surveys with confidence.
  • Reach the people that matter most.
  • Maximize your data’s potential.
  • RDesign and send professional surveys fast.
  • Perform deeper data analysis.
  • Support any project, team, or organization.

 

BuzzSumo

BuzzSumo

BuzzSumo allows you to quickly identify what content is working well in an industry and who the major influencers are. 

Some of its main features are:

  • Delivering Content Insights
  • Instant Search of Last 12 Months
  • View All Social Networks
  • Advanced Filtering
  • Social Backlinks
  • Content Curation
  • Competitor Comparisons

 

CoolTool

CoolTool

CoolTool gives you a comprehensive solution to automate consumer research. Choose methodology or create your own one, upload materials to test, collect responses via the NeuroLab app and enjoy reports created automatically.

  • Eye Tracking
  • Mouse Tracking
  • Surveys
  • Emotion Measurement
  • Implicit Priming Test

 

FlexMR Research Platform

FlexMR Research Platform

FlexMR is a powerful online market research platform. It combines 16 of the best qual & quant research tools in one place.

Some of its main features are:

  • Build the perfect research solution
  • Community panel
  • Survey panel
  • Bulletin board
  • Short-term community

Have you tried any other market research tool?

If so please share with us below.

2 Comments

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  2. 2

    Thanks Pilar Torres for presenting a list of best tools for market research. It’s helpful for users. LexisNexis is also leading brand provides media and marketing research intelligence solutions for global clients.

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