Best Tools For Market Research (Free & Paid Software)

Are you looking for tools to carry out market research? Check out the following list of the best market research software that you can use to provide you with market data, insight and intelligence.

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Some of its main features are:

Measuring marketing insights
Econsultancy report
The enterprise marketer’s playbook

Klout

Klout helps people who want to be great at social media. Create content that strikes a chord with your friends, fans, and followers.

Some of its main features are:

Klout suggests shareable content that your audience hasn’t seen yet.
Track how retweets, likes, and shares change your Klout Score.

SurveyMonkey

SurveyMonkey is a popular free survey tool that will help you capture the voices and opinions of the people who matter most to you.

Some of its main features are:

Design surveys with confidence.
Reach the people that matter most.
Maximize your data’s potential.
RDesign and send professional surveys fast.
Perform deeper data analysis.
Support any project, team, or organization.

BuzzSumo

BuzzSumo allows you to quickly identify what content is working well in an industry and who the major influencers are.

Some of its main features are:

Delivering Content Insights
Instant Search of Last 12 Months
View All Social Networks
Advanced Filtering
Social Backlinks
Content Curation
Competitor Comparisons

CoolTool gives you a comprehensive solution to automate consumer research. Choose methodology or create your own one, upload materials to test, collect responses via the NeuroLab app and enjoy reports created automatically.