One of the latest trends which has revolutionised the digital marketing world we see today is the introduction of and use of Marketing Funnels; otherwise known as sales funnels.
With the rapidly increasing volume of new businesses and a surge in the volume of new web pages and social media sites, the pressure to stay above competing businesses is challenging, not to mention costly.
That’s why for those struggling to increase online visibility, reduce bounce rate of their site, and turn website visitors into loyal customers, a marketing funnel can be the perfect solution.
However, what is so special about marketing funnels, and can they be used as a replacement to the common practice of using websites?
Firstly, let’s explain the two…
So what exactly is a marketing funnel?
A marketing funnel is the visual idea of a customer’s journey, from the first time they discover your business, all the way to becoming a dedicated, loyal customer. The idea of the funnel is that once introduced to the sales funnel, they are lured into a controlled marketing method with different stages of remarketing, which ensures a positive outcome at the end.
What makes marketing funnels unique is that a marketing funnel can ‘catch’ customers, and remarket to them. Even if the customer initially loses interest, there is a chance you can persuade them to return to your business at a later date.
What is the purpose of a website?
On the other hand, a website is pretty much an online portfolio for your business. It enables you to create an online address, similar to having a real address, which enables you to be found online.
Moreover, websites act as information hubs which allow you to provide in-depth information of your businesses’ services, products and deals.
How do Marketing Funnels work?
1# – The first stage in a Marketing Funnel is always to offer customers a free product or service. This could perhaps be a free download of an e-book or a free trial of a service.
The desired outcome is to collect the details of potential customers, as they will have had to fill out their details in order to receive their freebie!
#2 – Having gained the free product, the customer has now made a micro-commitment to your business. It’s now time to head to the next step…
The next step in the marketing funnel? To present to them an attractive offer they can’t refuse! An offer involves a collection of products and/or services, that once packaged together, creates an attractive deal.
Having a bundle of products or services rather than a single product puts you ahead of the competition and allows you to upsell; resulting in more profit.
You may even wish to invest time in creating more steps in the funnel process. An example of this is the creation of a ‘one-click upsell.’
This is where customers who are already halfway through a transaction have the option of adding a bigger and better product to their purchase, simply by clicking one button. It works by saving their payment details, meaning they will not get put off at the idea of having to fill in their details again.
#3 – Alternatively, if the customer is not yet willing to invest in your top product, you may then lead them to a ‘downsell’, which gives them a smaller, yet appealing, deal such as a cheaper ‘beginner’s’ deal or service. Even if they choose this option it still shows that your marketing funnel has been successful.
#4 – The final stage is to keep in contact and follow up with recent buyers. Now you have their contact details, it allows you to follow up with a ‘Thank You Message’ directly after their purchase.
This, in turn, works with customers who have downloaded your freebie but are not yet willing to make a purchase. An email sent from your business (a gentle nudge at your service) might just do the trick.
Who designs Marketing Funnels?
Although Sales funnels have existed for a long time, the current main software tool which has come to light since its creation in 2014, is Clickfunnels; designed by the digital marketing expert Russell Brunson.
Funnels require an opt-in page, an autoresponder, plus one or more sales pages with graphics and excellent content, which is designed to sell.
How do websites work?
In addition, websites usually include a lot of content, including text, images, and links to other pages or social media platforms.
What are the main benefits of Marketing Funnels?
- Lead generation for future sales
- Generation of applications
- Leading of people back to your location
- Data capture
What are the main benefits of Websites?
- Builds credibility
- Highly Informative
- Potential for data capture
- Increased Online Visibility
- Targeted keyword research
The weigh in! … Can a sales funnel replace your website?
Having amazingly high rankings for your website will make your brand visible and will increase awareness. However alone, your website will not guarantee sales!
This is largely due to websites hosting opportunity for distractions. People will click through many pages and read different articles and then may leave after a long time – but without a lead or a sale.
On the other hand, Marketing funnels directly take you to their landing page and offer both a lead and a sale!
Surely this means there is no need for a website?
Actually, the key to a successful business is to have both, as well as other platforms, such as social media. The more active revenue streams, the better.
Websites are a vital part of marketing strategy – without one, how can customers know that your business is credible and trustworthy?
Overall, we believe a website when used with a Marketing Funnel such as Clickfunnels can provide you with the best of both worlds. So the answer to ‘can a sales funnel replace my website’ is NO!
The more channels you have to bring in leads and increase brand awareness, the higher your profit. Each has a value and a purpose!
So there you have it! A comparison of Sales Funnels and websites and why both in conjunction are crucial to your profitability and online presence!