With the introduction of GDPR, email marketing took a hit mid-2018. As consumers and businesses become more aware of their rights, we expect email marketing to pick up where it left off pre-GDPR moving into 2019. Just like any marketing, there are no guaranteed successes with email. Spam traps, gone-aways and un-responsive messaging are just
Don’t you have a well-structured e-commerce SEO plan yet? You’re definitely missing out something crucial! When it comes to an e-commerce store, it is very important for you to rank better in the Google to ensure that more people head towards your online store. It will, in turn, increase your sales by leaps and bounds.
Getting your customers to trust your brand doesn’t just happen. You’ve got to earn that trust. For a brick-and-mortar store, building trust is a little easier. People can come in to touch and feel the products before they buy. They can meet you (or your sales associates) in person. They know that you’re probably not
Your website is the first impression of your business, undeniably. It defines the online presence of your business and that is why you put in all the efforts in perfecting every aspect of it. All the time that you put in it to ensure its optimisation and responsiveness is time well invested. But, what if
Value propositions effectively make the decision process easier for your visitors by limiting the number of available choices. Most people aren’t going to look beyond decisions you make for them. Given that more often than not, too many choices result in analysis paralysis where no choice gets made, isn’t it better to just offer the