How to Use Your Company Culture as a Marketing Tool

business culture

Exchanging stories is something us humans have been doing for centuries. Think carefully about your favorite novels or television shows, perhaps it’s To Kill a Mockingbird, or maybe Game of Thrones? No matter what platform is used to tell these stories, there’s obviously something deeply personal about why a narrative has you hooked and keeps


The Importance of Using the Correct Terms and Conditions For Your Online Business

The terms and conditions (T&Cs) define all the legal and technical terms in a contract between a seller and a buyer. Before you sell your products or services, the customer should first accept the T&Cs. Once they give their consent, you can allow them to make a purchase. Once you have established a code of


How to Improve Your On-Site Content Engagement

Some website owners focus predominantly on creating content that drives traffic: they want to bring more people to their website. That’s important, of course, but it’s only half the picture. Once people arrive at your site, you need them to engage with your content. Most people won’t sign up for your mailing list the moment


8 Unique SEM Tactics to Boost Traffic to Your Website

SEM Tactics

Search engine marketing or SEM is the umbrella term for a set of tactics and strategies utilised by marketers to increase their search engine ranking. This may be critical for improving your visibility (and revenues) since you want to be high on the list of search outputs for your industry and keywords combination. As opposed


The 10 Best Chrome Extensions for SEO

SEO Chrome Extensions

If you’re looking to increase your productivity when working on SEO tasks, there’s a loads of amazing Chrome extensions that will help you save time and make life much easier. We’ve listed our top 10 chrome extensions for SEO 1. Keywords Everywhere Keywords Everywhere is one of the best SEO tools that adds information about