There are few better ways to interact with your potential customers on a daily basis than with social media.
In fact, it presents an incredible opportunity that businesses just simply didn’t have but would have desperately loved to not that long ago. So, the big question is are you taking advantage of that opportunity?
The unfortunate truth is too many businesses aren’t.
That means they are avoiding easy wins that could help them connect with more customers and get more leads over time. Over 50% of brands that have a social media plan and focus on building their social media efforts have reported that they have seen an increase in sales.
Now, if you think you’re too busy and simply don’t have time to spend all day on social media, the good news is you don’t have to.
You can spend as little as 10-20 minutes a day on your social media and still see results. As long as you are doing focused tasks that are targeted to help get more leads.
Let’s take a look at five of the easiest you can do every day and start seeing results.
#1. Provide Customer Service
One of the biggest boons that social media has brought about for brands is the ability to directly interact with customers in real time. Social Media Customer Service can be one of the most effective ways to connect with customers and highlight your brand as one that cares.
A recent study showed that “5 in 6 messages that need responses are not answered by brands.”
Now, that’s a pretty amazing stat, and not in a good way.
Being a brand that consistently interacts can be a huge competitive advantage. In a time where consumers are very focused on personalization in marketing and excellent customer service, using social media to prove your brand does care about it’s customers can make a very positive impression.
Start by checking every one of your social media accounts for mentions and messages and respond to them, especially if they are not always positive.
#2. Encourage Employees
Even if your brand doesn’t have a dedicated social media team, you probably have something that’s almost as valuable: employees with social media accounts.
A recent trend in 2016 and moving towards 2017 is using what’s called an “employee advocacy program.” That means that brands are encouraging their employees to actively share information about the brand on their own social media channels.
So why is this important?
It seems to make a big difference with potential customers. From Social Media Today:
“52% of consumers trust an “average” employee more than the CEO. This stat has grown recently up 30% from 2009. But better than that content shared by employees receives 8x the engagement of content shared on brand channels.”
Let your employees know they are welcome to share info about the business on their social media accounts to bring in an entirely new audience.
#3. Get Visual
There have been a number of studies and research papers that have proven it: social media posts that include photos get more engagement.
Just by adding images to your Twitter and Facebook posts can see a huge boost, so this is a very easy win that your brand can do that can make a big impact.
The great news is you no longer need to be a Photoshop expert to make quality (and relevant) photos that you can add to your social shares. Tools like Canva, PicMonkey, and Pablo make creating images incredibly easy.
#4. Share Other’s Content
Way too many brands get into the habit of only sharing their own content and making it all about the sale. Few things will turn off a potential customer on social media than checking a Facebook page or Twitter account and seeing nothing but a brand taking about itself all the time.
Avoid that by sharing content that has been created by others. The standard rule of thumb is to share about 70% to 80% other content and 30% to 20% your own content, especially content that is more sales oriented.
There are a couple of reasons why this a good strategy:
- It can help boost your own social shares, especially if you don’t have a ton of your own content to share
- It can help you connect with other influencers in your niche or industry; your brand can get on their radar (and by extension their customers)
- It shows you have a customer’s first mindset, you’re willing to share content you know they will like regardless of who created it
#5. Check Stats
One big component of marketing that a lot of brands fail to pay a lot of attention to is tracking data. That means they can miss out on big wins that can be easily repeated, and it means they aren’t pivoting away from strategies that don’t work quickly enough.
Get into the habit of checking your social media stats on a daily basis.
Every social media platform your brand uses will have a way to check your stats, or if you use a tool like Buffer it allows you to easily check an analytics dashboard for each of your social media channels.
This way, you can get a very good idea of what is working and what isn’t.
You can see which posts generate more interaction and engagement and which don’t allowing you to have a much more well rounded social media strategy over time, one that’s tailor made to speak to your leads.
These are just five quick and easy strategies you can use to help generate more leads on social media. Practice each of these in just a few minutes a day, and you should he able to start judging a return on your time and effort.
As you become more comfortable and confident with your social media strategy you can expand upon these skills, or devote a bit more time to your social media every day.