Want more customers?
Don’t we all!
By now, we all know just how important social media is as a marketing channel, in 2015 65% of adults were using social media, and by 2018 there will be a projected 2.5 billion social media users online.
The problem is, too many businesses aren’t utilizing all the tools available to get more customers. Especially when it comes to social media.
So, it goes without saying that social media is an amazing way to connect with your ideal customers.
But one of the biggest issues with social media is that so many small and growing businesses are swamped. They don’t have the time to spend on social media, or the funds to dedicate to hiring someone.
Now, before you get too demoralized, there is good news. There are a number of awesome social media tools out there that can help you save time, grow your customer base, and are easy to use.
Here they are…
Buffer is one of the must have social media tools every business should be using. It easily allows you to share posts via virtually all social media channels from Twitter to Facebook to Instagram.
And, if you grab the Chrome extension you can easily save any blog post, article, or image you come across when web browsing to your scheduled posts library.
A small business owner is often strapped for time, and social media can be a time suck, especially when it comes to trying to connect with others. Not so with Commun.it, use it as a relationship building tool to help connect with customers.
This tool gives you a quick and easy way to see who has mentioned you and shared content from your site, allowing you to engage with them consistently.
One place where a lot of businesses can stand to improve is understanding their analytics, that is how they are doing when it comes to things like shares and engagement. Social Clout lets you do this with one simple tool.
You can use the results from Social Clout to see where you can improve your social media accounts and engage more with your followers (and customers).
One of the most time consuming parts of social media is finding content to share with your followers. The ideal ratio is to share content that will interest, educate, and entertain your followers about 75% of the time, and your own content the remaining 25% of the time.
Feedly is an awesome tool that allows you to curate one list of content from blogs and sites all over the internet that you can feed right into your Buffer account.
Studies have shown that social media tools like Twitter and Facebook see more engagement when they include images in the posts. In the past, most people had to be skilled in complex (and expensive) tools like Photoshop, now we have Canva.
Canva lets you create high quality images for everything from Twitter, Facebook, blog posts, and even flyers easily. Simply pick a photo and add your text, Canva takes care of the rest.
If your company wants to use social media to find out who is talking about your business on social media, Brand24 is a great tool to use. Understanding who is talking about your brand is one great to enhance your customer service and respond quickly to comments.
You can also use Brand24 to do a little bit of spying…on your competition that is, keep track of what people are saying about them and you might find an edge.
Hootsuite is an all in one social media management tool. It lets you post and share from Twitter, Facebook, Instagram, and LinkedIn (to name just a few) covering basically all your social media accounts.
It also lets you manage multiple accounts, and you can display a number of streams in one place letting you manage mentions, likes, and shares as well.
If your business depends on finding and interacting with other influencers in your niche or industry, then there’s no better tool than Twellow. Twellow can help you identify big Twitter users that you might want to interact with, from customers to other brands.
You can also use it to help build yourself a bigger following, track people based on specific keywords, and set rules for how you want to handle new followers.
One of the best ways to improve your social media skills on Twitter is to track exactly how your Tweets do, in the simplest terms, it let’s you see how your Tweets “travel” all over the internet. That’s where TweetReach can help.
You can use the metrics to help understand what Tweets are working and what aren’t, letting you improve your social media reach and strategy in order to get more customers.
Want a really easy tool that can make publishing your blog posts to social media really easy (and fast)? Then check out CoSchedule, it’s a plugin that works with WordPress sites that lets you schedule your blog posts to social media.
Another great thing about CoSchedule? If you’re already using a tool like Buffer they can be integrated making social shares super easy and virtually automatic.
Start Saving Time (and Gaining Customers)
There you have it, 10 tools that are going to help you get more customers on social media.
Dedicating just 10-20 minutes a day on your social media strategy can dramatically improve your customer relations and interactions, leading to more over the long run. The key is to find the best tools that are going to work for you and your business.
If you’re a brand that wants to start not only getting into social media, but also improving your connections with potential and current customers these are the tools that can help you get there.
Anything you think we missed? Comment below with some of your favorite social media tools.