One of the most powerful strategies of digital marketing can be seen with Search Engine Optimization. Otherwise known as SEO, this method is an organic form of attracting clients through a website’s online content and structure. On the other hand, SEO audit tools serve as a guideline for users such as business owners looking to fix problems on a website that is hurting their SEO rankings. They can help solve a variety of issues no matter how broad or technical they are. As we can imagine, they are a vital tool in helping businesses beat out their competitors in an online position. Now that we understand the importance of SEO and SEO audit tools, let’s talk about the top ten SEO audit tools your business should be using.
On the more technical side of SEO audit tools is the Screaming Frog audit tool. The main function as a program is that it allows businesses to “crawl” for problems throughout an entire website. It’s also a great program for finding hidden SEO opportunities as well. Specifically, it can do everything from examining site links, meta descriptions, and other technical on-site SEO factors that contribute to higher website rankings. Worth noting, this can be done for up to 500 free URL’s. That said, it does require more hands-on input on the user’s side. Other than that, this tool manages to go in-depth in a way that other SEO audit tools don’t.
Above finding problems to fix, the HubSpot Website Grader is mostly used for finding SEO opportunities. Through personalized reports, this tool can bring up solutions through factors such as website performance, on-site and off-site opportunities, and website security. Even better, all of this and more can be done through a simple copy and paste on a website URL. As far as how this tool judges a website, it does so through a final score at the end of a report. On a score scale of 1-100, a website can look at their SEO standings in terms of a grade. Overall, they help a website become easy to find and user-friendly.
The main attraction of the WebCEO SEO audit tool is competitor analysis. It does so by comparing your SEO standings with that of another business website. This allows a business to correctly identify the areas they need to improve on to surpass the competition. After this, it can also help a website stay ahead through opportunities such as keyword optimization findings, link building opportunities, and activity tracking. Apart from this, it also does a great job at spotting problems within a website. Other features it has such as matric analyzation and content checking are just added bonuses for business owners and their website.
The Google Webmaster Tool takes an SEO approach that seems obvious but is still not used correctly. The stance that they take is focusing all of their efforts on the Google search engine results page. Being that Google is far and ahead of the most used search engine, the Webmaster Tool helps websites benefit from the many uses of the large platform. As far as how they audit, they do so through troubleshooting a website in terms of their Google search results page standings. They also give user’s a scaled score through a report from which asses their SEO standings.
The main benefit that business website owners will get from the Raventools SEO audit tool is quality in everything. The fact that it is used in professional digital agencies is a sign of reputation as well. Nonetheless, Raventools allows a user to go through all the technical issues and opportunities their website might have. On top of that, they throw in professional-grade recommendations as to how your SEO standings can improve. This tool takes into account everything from page speed, current rankings, and even design to give a high-quality report on a website’s standings. While it doesn’t offer direct competitive analysis reports, it leaves users with a clear understanding of what they need to do to surpass and stay ahead of their competition.
The Woorank SEO tool offers one of the most unique ways of optimizing a website. While other audit tools like to throw a large jumbled report on an entire website, Woorank instead compartmentalizes their SEO findings. In other words, they individualize reports into eight separate in-depth analysis of a website. This gives users a more specific way to spot problems or SEO opportunities that have been left behind. They also take into account a website’s past and current standings to predict where they can improve if everything is optimized correctly. This includes looking into social media coverage, paid advertising suggestions, and more.
As its name suggests, the Spyfu SEO tool is best known for being one of the most effective competitive analysis tools on the market. They do this by analyzing a competitor’s website activity and comparing it to yours. By extracting accurate data, Spyfu gives users the ability to see what areas a competing website has that yours does not. Spyfu takes everything from keywords, backlinks, and searches into account when determining a way to outrank a competitor. It also gives users a wide range of opportunities to outrank a website. Some of these opportunities include organic search, keywords, and inbound links.
One of the most widely recognized SEO Audit tools is the Moz SEO tool. Moz provides users with a well-rounded insight as to how they can improve their own SEO rankings. Because of their in-depth analysis, Moz is one of the primary options for larger businesses as well. In general, the MOZ tool gives businesses the opportunity to build their own reports as a way to track growth, find opportunities, and optimize their website to the best of its ability. One of its better features is the ability to list website authority. Without getting too technical on what authority is, this feature allows a business to determine if their competitor is even worth trying to stay ahead of.
We haven’t mentioned it enough yet but, one of the most essential steps in achieving high SEO standards is keyword research. Knowing what keywords to rank for and how to do it is arguably the hardest part of SEO. Knowing this, the SEMrush tool gives users the best view of what keywords they can and should rank for. Through keyword volume analyzation, monthly searches, and other similar benefits, businesses are given the opportunity to beat their competition at the most fundamental level of search engine optimization. Overall, these are some of the many reasons why the SEMrush audit tool is number two on this list. Its ability to provide agency-level tools and strategies at a smaller scale is unparalleled. It also has the ability to break down confusing analytics and technical jargon in a way that anyone can understand. More importantly, it allows all of this overwhelming jargon to be easily implemented in a real-world scenario. As long as SEMrush continues to provide these results, it will continue to be a popular SEO audit tool.
Last but not least, the number one SEO audit tool is Ahrefs. Similar to SEmrush, Ahrefs focuses on keywords but with an added approach to website factors. This audit tool carefully analyzes a website’s SEO components to determine what areas they need to improve on to make their keywords easier to rank for. Basically, it combines the technical problem-solving abilities that other SEO audit tools have at a more specific level. As a whole, this fundamental breakdown is what makes Ahrefs such a popular tool for optimizers. More than anything, it takes away the need to work harder in the ladder stages of optimizing a website. This is done by allowing a user to properly set up keywords, organize pages by authority, and other initial steps in search engine optimization.
Businesses & SEO Audit Tools
Simply put, businesses that are not taking advantage of these tools have a long way to go in term of beating their competition. This is mainly due to two reasons that don’t often come up in other industries. One reason is that SEO audit tools are meant to keep businesses ahead of their competition. If used correctly, businesses can always stay on top of any SEO updates to never lose their position. Second, SEO audit tool can also be used to spy on business websites as a way to find out exactly how to outrank them. In other words, it gives you more freedom to put time towards profiting from your business in areas that are lacking. With digital marketing continuing to play a larger role in the business industry, SEO audit tools will soon be a necessary tool in the process of starting a business.