Social media can be an incredibly powerful tool for any brand.
What makes social media marketing so valuable is it allows a brand to engage directly with a customer: educating them, connecting with them, and solving their problems.
This makes people far more likely to go from consumer to customer over the long run.
Of all the social media channels out there, Twitter is one of the most powerful.
Twitter users are active and engaged, they often share information, reviews, and recommendations about a brand through their account, as you can see from the image below:
Twitter can drive more traffic to your website, increase the reach of your audience, and help you become an influencer in your niche or industry. All of which can play a dramatic role in increasing the number of customers your brand has.
The problem is many brands still aren’t using Twitter to it’s fullest potential.
They are making the same mistakes over and over, to detrimental results.
Today, that stops.
You’re going to learn not only what some of the most common Twitter mistakes are, but also how to stop them.
Let’s get started.
Embedded from Pickaweb
Mistake #1: Ignoring Your Profile
The very first thing you want to do when you create a Twitter account for your business is optimize that profile. After all, just like with any other search engine, other Twitter users are going to be able to find your profile based on the keywords and information you include in it.
So, make sure you not only have great clear photos for your profile and cover images, also include your brand’s website, and a solid sentence that includes important keywords you want associated with your brand.
Mistake #2: Using Hashtags Incorrectly
The use of hashtags (#’s) has matured over the years as Twitter has become more and more commonplace, but many brands are still going just a little bit hashtag crazy.
Here’s what not to do:
- Including more than 1-2 hashtags in your Tweet
- Using completely irrelevant hashtags to the content of the Tweet
- Not jumping on popular hashtags to try to capture a new audience (as long as it works for your brand)
Instead, try to come up with a fun hashtag that works for your brand and use it in your Tweets, or try to include industry specific hashtags to capture the attention of new followers.
Mistake #3: Selling All the Time
Ever seen a Twitter account that has nothing but that brand’s own content for every single Tweet?
No doubt you have.
You always want to avoid this. It gives the impression that all your brand is interested in doing is pushing your own content (aka “selling”) 100% of the time. That turns consumers (and followers) off very quickly.
When in doubt, Tweet more of other people’s content. Plus Tweet fun content like photo quotes, gifs, slide decks, and memes you’ve created as opposed to the same few blog posts over and over again.
It will help make connections with other brands and position you as an influencer.
Mistake #4: Automating Everything
Now, we’re all for social media automation using too. Especially for those small and local businesses that don’t have a dedicated social media team.
But, one of the biggest mistakes a brand can make is to automate everything on Twitter, from Tweets to Direct Messages (DM’s). Even though it’s easier to go this route, your brand is missing out on one of the most vital parts of Twitter, the ability to engage with your followers.
A good solution is to follow a hybrid model. Feel free to schedule multiple Tweets a week, or even one a day. But also take time, even if it’s just 10 minutes a day, to personally get online to connect.
Mistake #5: Ignoring Mentions
A mention is when someone on Twitter mentions your brand, usually it’s in the form of a re-tweet or an @ reply.
Lots of brands have followers or other Twitter users mention their brand online. But many aren’t checking these mentions and responding to them. This is a massive mistake.
Having a user mention or @ reply to your profile is an incredible opportunity for your brand to personally connect with them and show them that you care.
If you have time for nothing else with your Twitter account, this is something you must make time for.
Mistake #6: Forgetting Variety
In the “old” days, Twitter was used to share text links. It’s really only been relatively recently that all sorts of different types of content can be shared via the platform.
Don’t fall into the trap of only sharing links on your Twitter account. Remember, the goal is to connect with your followers and engage with them on a personal level. They don’t always want to see the same thing, you want to stand out in their feeds.
So include things like images, gifs, videos, and even polls in your Tweets (you can easily add them right from the Tweet itself).
It has been proven over a number of studies that Tweets with images get a much higher level of engagement anyway, so you don’t want to miss out on an easy win like this.
Mistake #7: Making Tweets Too Long
Twitter has been pretty firm in setting a limit on how long a Tweet can be. As you can see from the image in Mistake #6, you’ve got a 140 character limit.
You do not want to go over this number, for a couple of reasons. First, it means that your Tweet might not even go out, depending on what kind of automation tool you use. Second, the Tweet could lose all context because it will end up being broken up. Third, in order to see the rest of the Tweet, followers will have to click, and most just won’t do it.
That is a bad combination!
Instead make sure your Tweets are 120 characters or less.
That allows for plenty of space for your followers or fans to re-tweet your Tweet without having to do anything beyond click a button. Make it easy for people to share your content, and they will!
One Last Thing
These are 7 of the biggest mistakes we see over and over again when it comes to Twitter.
Even though it takes time and practice to become a Twitter pro, if you pay attention and avoid just these 7 mistakes you’re going to be way ahead of the game (and the competition).