How To Use Video Marketing For Business (9 Easy Ways)

Video Marketing For Business

According to Cisco over 80% of all consumer related internet traffic will be video by 2021.

That’s a lot of video.

So let me ask you a question:

Is video marketing part of your strategy? or is it going to be?

If the answer’s ‘no’ or ‘not sure’ then keep on watching because I’m going to explain:

  • 3 compelling reasons why you need a video marketing plan
  • I’ll explain the 4 most common reasons that most businesses don’t use video
  • & I’ll give you 9 proven video formats that any business can use – even if you hate being on video

Hi, I’m Tony Messer – the founder of Pickaweb, the web hosting company that helps businesses get online, get found and get more customers.

I’ve worked with thousands of businesses of all sizes and I’ve used video to help me build a business that’s sold millions of pounds of online services.

The Facts About Video

Let’s start with YouTube. It’s the 2nd biggest search engine after Google & the 3rd most visited site on the web. Maybe it’s time you were there.

Video Increases Brand Awareness

It’s estimated that video can increase both brand awareness and purchase intent by almost 100%.

That means more people know about you & more of them buy from you. Nice!

Most Businesses Do Not Use Video

But here’s the killer – only about a quarter of all small businesses actually use video in any meaningful way.

So what do these 3 facts mean for you?

It means that video is a huge, lucrative and virtually untapped opportunity for savvy businesses to exploit.

But like I said, most businesses don’t use video.

So let’s consider the 4 most common excuses most business owners use when it comes to video:

Excuses For Not Using Video Marketing

The following are the main reasons why businesses do not use video to promote their business.

Number 1 – It’s Just Too Expensive

Sure, I hear that. If you’re going to go out and hire a professional video crew with lighting, sound and editing then maybe you’re right.

But the businesses that are nailing it on YouTube these days are doing it with basic kit.

Stuff like a smartphone or digital camera, a tripod, a microphone and some video editing software or just hiring a freelance videographer to edit it all together.

Number 2 – Video Is Just A Fad

Err, yes so that’ll be the same fad that’s going to be over 80% of all consumer related internet traffic by 2021.

Come on, let’s get real.

Number 3 – Our Clients Don’t Watch Video

Hmm. That’ll be the 75% of executives who watch business related videos every week according to Forbes.

And Number 4 – It’s Just Too Complicated

That’s maybe a fair point. But I’ll bet you know how to make a smartphone video or you could use a free screen capture tool couldn’t you?

9 Proven Video Formats You Can Use

So, if you’re ready to use video consider these options …

Number 1 – Video Buyer’s Guide

Buyer’s Guides are a great way to get traffic and improve conversions.

If you’ve got them in written format you just need to pick the main points & run through them. Simple.

Number 2 – How To Videos

Want to educate your potential customers on how to fix a leak, charge a car battery or stop your dog from eating it’s bedding?

Easy – create a short how to video.

Most of this stuff is up in your head – you just need to get it into video format.

Number 3 – Whiteboard Videos

If you love getting up in front of an audience and whipping out the coloured marker pens then Whiteboard Videos are perfect for you.

Remember – most businesses don’t use video so this is your opportunity to become the voice of your industry.

Number 4 – Unboxing Videos

No seriously. Unboxing is HUGE.

Easy to make and hypnotic to their viewers, if you’re a consumer product based company this could be a great place to start.

Number 5 – Talking Blog Posts

Here you can repurpose your existing content.

Just breathing some new life into it can bring it to a new audience.

What you want to avoid is just reading your blog posts verbatim. No one wants to see this do they?:

“Here are 9 ways you can dramatically improve sales.

Number 1 – upsell to your existing customers.”

Just create a summary with the main points and try to add a bit of personality.

It can be done.

Now let’s look at some options for the camera shy amongst you.

Number 6 – Create a Slideshow

Some businesses naturally gravitate towards slides as a way of explaining what they do.

If that’s you then you’re halfway there.

Just get a screen capture software and you can record your own presentations.

Number 7 – Screen Capture

Following on from slides you can create engaging videos with screen capture software.

Whether it’s taking a peek over your shoulder as you explain a particular technique, demonstrate how software works or just answer FAQs, this is a great opportunity to educate and inform your audience.

Number 8 – Get Your Team Involved

People buy from people and if you’re not comfortable yourself maybe you can leave it to your team.
You can leave it to them to answer questions or explain stuff to your audience.

The key takeaway here is that people love to see the people behind the brand.

Finally, number 9 – Your Customers

It might seem unachieveable, but more and more brands are managing to get their customers involved.

Whether it’s a video testimonial or a product review User Generated Content is video heaven for businesses that can achieve it.

So there you go – that’s 9 ways you can use video marketing for your business. It’s as simple as ‘Lights, iphone, action!’

So are you using video now or are you planning on using it? Let me know in the comments below. I really appreciate it, I always read them & I will get back to you.

One comment

  1. 1

    These are some great examples that businesses can use to get into video content. Like you say, there really is no reason not to start exploiting this amazing opportunity to get in with video content while it still presents a lucrative approach. These post examples are well established and have proven success stories, but remember to tailor your content to your business and its goals – only produce the types of video that will actually work with your product or that will actually speak to your audience, and you’ll be away. Of course, you can always experiment, but in the beginning at least, the question of which type of video to produce is one that needs to be seriously considered.

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