As a Pickaweb Reseller you will be assigned your own custom nameservers in the following format:
This allows the reseller to position themselves as the hosting company & to reinforce their brand to their customers. When the Reseller has set up the hosting account they just need to ask their clients to update their nameservers to their custom nameservers.
If the domain has been registered with Pickaweb the name servers can be updated at via your customer area.
By using Custom Nameservers there is no mention of Pickaweb in the hosting control panel so the Reseller is able to reinforce their brand to their customers.