Hi. It’s Tony here. And in today’s podcast, we’re going to be answering the question, What are your options for building a website?
And really there’s no single answer. It does depend very much on your business case and on your actual needs.
I’ll assume that you’re not a well-funded start-up that’s got tens of thousands of pounds, or dollars, or euros, or whatever to throw at it.
In which case, it is a simple answer. It’s going to cost you tens of thousands of pounds or dollars or euros, and you just need to contact me. 🙂
But joking aside we’re going to run through the options today and I’m going to give you the approximate cost and I’ll give you the positives and the negatives, the benefits and the disadvantages of each approach.
Option #1 – DIY Website Builder
Okay. So, first up if you’re a DIYer then you might want to look at a website building tool. This is very much for people that want to have a go themselves at building their own website.
And really all you’re paying here is going to be the cost of the website hosting. You’re looking at about £50 or £60 a year (that’s about $70 – $80).
It’s good for starters, it’s good if you’re on a real tight budget and it’s going to do the basics.
It will be template-based, easy to learn and really you can do everything you need to do.
You can create pages, you can add content, you can add images, you can add your logo, you can do some basic SEO stuff, you can link out your social media pages.
All of those kinds of features are going to be included.
In the longer term though, you might find that it’s a little bit limited for developing your business. But that’s the first option, a very low-cost website builder.
Option #2 – Ready Made Template (WordPress)
Next up, we look at a ready-made template option. And here, we’re looking at a content management system.
WordPress and Joomla – most of these types of content management software are what’s called open-source software.
If you’re selling online then you want to look at an e-commerce platform. So, this going to be something like Prestashop for e-commerce.
And again they’re open source software. They’re free software. They come free with your hosting platform.
So what you could do to keep the cost down is to get a ready-made template. You’re going to be paying around $50 to $60 and they’re fantastic quality and you can usually get them tailored to your specific market or industry.
So, if you’re a builder you can find a builder template. If you’re a plumber you can find a plumber template, that kind of thing.
Some of them will come with the images. When you do buy them, you do need to make sure that you’re not using images that you haven’t got the rights to use.
Now this is slightly more complex. If you want to do it yourself there’s a much steeper learning curve and I’d say this kind of tool, they’re not for beginners.
But if this is something you want to master and you’ve got in mind that you want to be good at this kind of thing, don’t let me hold you back.
If you’re not though, then I think this is where you need to get a designer to step in and help you. And that could be your local web designer or someone that you know maybe, or someone in your local community that has been recommended to you or you can find a freelancer.
And because you’re using tools like WordPress, it’s really popular, so you’re not going to be paying over the odds for a designer because it’s a competitive market.
So, you’ll find that you can usually find skilled people at a reasonable right.
If you’re using more exotic tools, things like Joomla and Drupal, there is a corresponding increase in price that you just need to be aware of that.
But the thing I like about WordPress is that you’re not going to have to change horses in the middle of the race as it were. You can stick with using WordPress well into the future.
Now, if you are to go down this road then you have to pay for the template. You may have to buy some images as well to go with it.
But in terms of the cost for a designer, decent designer to build site template website, if you provide all the content form for all of the text, you’re going to be looking in the range of £300 to £500, that’s around $500 to $750.
If you’re selling online, if you’ve gone e-commerce website, then you can probably double those figures, so you’ll be looking £600 to £1,000 that’s maybe $1,000 to $1,500.
And you need to be aware of some limitations, like the number of products that they will add, the type of payment gateway that they will integrate. So, it could be something like PayPal and Stripe for starters.
So, that’s getting a template based one.
Option #3 – Custom Web Design
And then finally,is a bespoke design.
If you’re going for a custom design, even if you do this, I would still recommend sticking with a platform like WordPress or if you’re selling online then WooCommerce, PrestaShop or even Magento.
And you’ve got a couple of options here. Again, go to your local designer – someone who’s been recommended to you.
Or another approach is to run a design competition on a website like 99 Designs.
If you do this and you run a design competition, be aware you’re only going to get the actual design in PSD format.
To make the design web ready you’ll need an experienced developer to ‘cut’ the HTML and make it responsive.
Don’t forget you’re going to need to purchase images too if someone is designing it for you. Just double check that the images are included or if not that you can purchase them nice and easy.
If you’re looking at a bespoke custom built website, an absolute minimum and I know this and probably this can get web designers shout and scream at me here. But, I think you’re looking at a minimum of £1,000 absolute basic entry-level price when all is said and done.
And that’s going to be a static website. We’re not talking about e-commerce.
For that, for an e-commerce design, you’re probably looking around £2,000 for starters. That’s going to be close to $3,000. And again, you need to think about number of products, the types of functionality that you want, the payment gateways, and things like that they will be used.
So, for e-commerce, you do need to be aware that there’s going to be all sorts of limitations. E-commerce is a huge area and you can spend thousands.
But, if it’s something you could develop over time, I’ll definitely say that, as your business case justifies, make that investment back into your website.
So now, I’m going to get a lot of feedback from designer’s saying it’s either way too low or way too high. But these are estimates that are based on my experiences. Just to head that one off. 🙂
Also, do be aware that you will need to pay hosting on top of that, okay? But, that’s not too much.
Well, there you go, I hope you found that useful. Keep listening. We’ve got lots of great content for you. Lots of new podcasts coming along all the time. Also, check it up. Check it up at our blog at picaweb.co.uk/blog.
I hope you found it useful. I’ll speak to you soon. Bye bye.