Why Should Websites Have Content In The Languages Familiar to Visitors?

Multilingual site benefits

Language is the way we communicate everything we feel, sense, touch and see. We all are connected by one common thing – that is, language. It is an expression of our covert behaviors. Our language and communication preferences are what connects us with other like-minded people around us.

“With languages, you are at home anywhere!”

Now, let’s connect languages with business. One of the greatest advantages that the internet offers any business is, that it allows a business to expand its reach. While this does mean that you have global exposure at your fingertips with no additional effort on your behalf, it also means that you will have to adapt to it.

Although the entire world becomes accessible to you via the Internet, you need to remember that not all nations speak, or are even familiar with, your website’s language. Previously, businesses were limited to working only with the people living within a nearby geographical proximity. We bought our clothes, accessories, possessions, and office supplies from local businesses in town – it was all we knew. But today, there are a lot of people out there that surf the web on a daily basis despite the fact that they can’t even speak English, a language which is considered universal in this day and age.

Statistics Show That: 

  • 73% customers like to shop online in their native language.
  • For 56% of consumers, reading website content in their local language is more important than knowing the prices.
  • 76% companies find it difficult to maintain content accuracy in non-native languages.
  • 74% people said that they would buy from the same brand if the after sales care is in their local language.

Some facts about language use and the internet:

In a recent survey of available data about language use and the internet UK TechTrans, a leading translation agency, collated the following facts and figures that together make a very compelling case for translating your website.

  • English is far from the most popular language in the world. It sits in the shadows of Mandarin and Spanish in terms of active users.
  • 70% of the world doesn’t speak English yet 57% of websites contain only English.
  • As many as two-thirds of internet users are non-native English speakers, and this percentage share is growing rapidly.
  • Over half of all Google searches are in languages other than English.
  • 90% of internet users in the EU claim that, when given a choice of languages, they always choose to visit a website in their own language. Only half are happy using an English language website even where there is no other alternative.

Now, statistics are groundbreaking, you simply cannot debate them. If you have a Magento based store and want to reach more customers (and ultimately get more business), integrating a Magento multi-language plugin is a thought you must consider. This does open up a lot of doors and create a lot of opportunities on both sides of the fence, especially when it comes to your business.

Today, with more and more businesses transforming online, Magento has become the #1 e-commerce store empowering more 150k stores, with a giant army of more than 315,000 developers and a network of 1,150+ highly-trained technology and solution partners.

When was the last time you felt totally stupid just because the website that you were surfing looked exceptional, yet wasn’t in the language that you wish it would be? That felt the website was totally useless and must be in the language of your preference. Think of it for a moment, do you want your most valuable customers to feel the same way for your brand? Why not integrate a language switcher plugin to your most amazing store?

Today if you enter the Internet, businesses of all shapes and sizes have the opportunity to sell their products and services to people in the next town over, or even across the globe. The web provides incredible opportunities to grow revenue and maximize profit. However, in order to maximize reach, organizations have to think beyond communicating only in their own native language. After all, Asia, Europe, Latin America/Caribbean, and Africa each have more Internet users than North America.

Here’s an important truth: a mark of many successful organizations is the ability to communicate in more than one language with their customers. Your website is the perfect place to start. There are many benefits to having a multilingual website.

Take a look at some reasons why you should consider integrating a Magento language switcher plugin in your e-commerce store: 

Build Trust & Credibility:

Local language is meant to build a good rapport with your end users. Think of it for a moment, which website would you trust enough to buy a product from? One which has your language or the one which is in a secondary language? The answer is, the latter for sure.  It’s because you get an understanding If you are like most of your end users, you would prefer to buy a product from a website in your native language.

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.”

‒Nelson Mandela

Maximize Business by Increasing Customer Base:

By leveraging the power of your end user’s native language, you can certainly increase their frequency of interacting with your e-store. This will eventually result in more sales, and guess what does that mean? You guessed it right, more business! You should not underestimate the power of local language used in the right manner.

 Reach Beyond the Geographical Limits:

Yes. With the help of a Magento 2 language switcher plugin, you can reach a higher number of people than you normally would have reached. Have you ever thought about reaching your customers who don’t know your language? There are so many countries that don’t speak the English language. Well, they prefer their own language to communicate. How in the world would you reach them? With the help of Magento multi-language plugin, you can easily reach masses by translating all your pages to their preferred languages.

Be Google Friendly:

Since the Panda update to Google’s search results ranking algorithm, good content in your web copy has been prioritized in helping drive traffic to your website. The same holds true of your localized websites with 90% of all searches conducted in someone’s native language. If you want people to find you internationally, you need to have website content that matches what they are searching for in their language.

Increase Sales Radically:

With every language added to a website, there is the potential for an increase of between 100% in sales. Even if a multilingual website is translated into a few of the major world languages, i.e. Spanish, French, German and Italian there is potentially a 400% increase in sales. There are a few other ways to get such an increase for such little investment.

Dominate the Market:

To get the competitive advantage in today’s environment you need to think outside the box. Many businesses try to differentiate themselves from their competitors. Look at your competitors – if they have multilingual websites then why don’t you? If they don’t, then why not lead the marketplace and establish your company or brand abroad before they do.

“The early bird catches the worm.”

Think Global:

A multilingual website is fast becoming the most cost-effective marketing tool. It provides a great opportunity to capture new users. It also allows you to build relationships with existing customers and give your product or service an international outlook.

“The internet is becoming the town square for the global village of tomorrow.” — Bill Gates

Deliver Great User Experience:

You can cater to your customers better in their native language than in your preferred language. People will feel connected when you interact with them in their native language. This will increase sales, trust in your brand and will help you deliver a great user experience. This customer centric approach will help you build a brand – unshakeable!

Final words, with the help of a language switcher plugin, you can reach to masses by interacting with them in their preferred language. This small tweak has a potential to transform your business.

As the old adage says, “Small changes make a huge difference.” Gandhiji used to put it this way, “In a gentle way, you can shake the world.” By a small little change, you can outrank all your competitors, before they do so.

“Never impose your language on people you wish to reach.” – Abbie Hoffman


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