Quora may seem like it couldn’t bring your business any benefits, but it can actually be a very powerful marketing tool. It’s definitely a proof that you should never judge a book (or, in this case, a website) by its cover.
Quora may be a question-and-answer website, but it’s much more than a simple forum. It’s a place where you can connect with fellow businessmen, influencers and industry leaders, and gain valuable insights. The content is highly monitored and checked for quality, and all the profiles are strictly verified.
Without further ado, here are the top reasons why you should make room for Quora in your marketing strategy.
#1 – Quora is great for branding
Ever since the platform was launched in 2010, it has been a place where people could easily find useful and reliable information regarding all kinds of topics. It is built entirely on trust, and the huge community of its users always rely on one another to provide accurate, informative, reliable and useful answers.
When you provide answers to questions related to your industry or niche on Quora, you significantly improve your credibility. You build trust and show that you are a reliable source of helpful information. You can easily engage in meaningful interactions and position yourself as an authority in your field.
Now, the Quora users don’t really approve of self-promotion, so you should never try and sell your brand. Leave that for your other marketing channels, and use Quora to simply provide relevant answers that people are actually looking for.
That way, they will trust you more, so you’ll organically lead them to your site, which is the best way to generate the right kind of leads you need.
#2 – Links from Quora bring traffic to your site
According to the latest Quora statistics, Quora has 190 million monthly active users. That’s a huge number of potential customers you can reach on this platform.
However, to effectively drive them to your site, implement your SEO keywords into your answers, and naturally add relevant links only when they provide real value. Don’t include a bunch of links just to compel people to click on them – focus on the quality of your content. Make people curious about your brand and they’ll be enticed to check out what you have to offer.
#3 – Top experts use it
The best part about Quora is that a huge number of experts are there. Not only can you connect with them, and even directly reach out to them, but you can also get their attention by simply showcasing your expertise and knowledge, and establishing yourself as an expert in your field.
Some of the top experts in digital marketing who use Quora in their strategy are:
#4 – Your content on Quora can get picked by Forbes
When you establish yourself as a thought leader and gain credibility and trust, you can easily grab the attention of famous top-quality sites like Forbes.
Mario Peshev, the CEO of DevriX and SME Digital Consultant, is a great example of the huge potential of Quora. After casually writing a couple of answers per day for about a year, he woke up one morning to an unexpected direct message from Addriene Gomer from the Quora staff, asking to republish one of his Quora answers on other platforms.
Soon enough, Mario’s answers got republished on Forbes, Huffington Post, Slate, Apple News, Hacker Noon, Inc. and many other sites. To this day, 24 of his answers got republished and gained him more than 30 links from different domains!
#5 – Get content ideas
Quora is one of the best sources you can explore for content ideas. You can come up with plenty of fresh ideas for your content by simply exploring the Quora questions related to your area of expertise. There’s really no better way to find out what kind of content your target audience needs than by sifting through the questions they are already asking.
The best part? You can include links to your blog posts in the answers you provide and attract a great number of potential customers who are truly interested in what you have to offer.
#6 – Get to know your audience by engaging with them on Quora
Just like you can find new fresh ideas for your content on Quora, you can also learn more about your target audience. What are their pain points? Are they looking for the solutions that your brand can provide? What are their interests and preferences regarding the products or services you offer?
Using Quora to engage your target audience can help you really get to know them. But, instead of only providing answers, you should also ask questions. Quora is a place where people can directly tell you what they need, so why not simply ask them?
You may even spark discussions that may provide you with an even deeper insight into your target audience’s thoughts, needs, and problems, and enable you to effectively target those problems and cater to all your audience’s needs.
#7 – Quora lets you stay on top of trends
Quora enables you to follow various topics and individuals and stay in touch with the latest trends in the areas you’re interested in. You can even specify your interests and choose any number of niches and industry-specific topics you want to stay in touch with, and Quora will notify you whenever someone poses a relevant question.
That way, you can always stay up-to-date with various industry trends and topics, which will help you both provide relevant content and stay ahead of your competition. Moreover, you can be among the first to provide informative and useful answers, gradually raising brand awareness and increasing credibility and trust.
As you can certainly see, Quora is much more than a simple forum-looking site with a bunch of questions and answers. It’s a very powerful tool that can springboard your brand to great heights. The sooner you join the Quora community, the sooner you’ll be able to reap all its fantastic benefits, so you should definitely start implementing it into your marketing strategy as soon as you can.