If you are running any kind of online business, it is absolutely essential to have a great website and content which is both helpful and informative in order to drive more traffic your way.
The ultimate goal is to convert those visitors into customers. However, if your conversion rate is lower than expected, despite offering high-quality content and sporting good traffic numbers, perhaps the solution lies within the right WordPress plugin. According to experts from Rushmyessay, the following 6 WordPress plugins are guaranteed to improve your conversion rate by as much as 35% and help convince your visitors to purchase your service or product.
One of the best ways to improve your conversion rate is to get more people on your mailing list, and with Bloom, you can do that more easily than ever. It allows you to create opt-in forms for your website or blog which look good great, and which aren’t too intrusive. In fact, this plugin offers more than 100 different templates for you to choose from, along with 6 different styles of forms. If you are not too keen on presenting your readers with pop-ups, you can also create fly ins or widgets for your pages.
OptinMonster can help you expand your mailing list through strategically places opt-in forms, as well as test your pages at the same time. It is packed with features, and it comes with a visual editor, which will enable you to create and tweak your forms until they are perfect. This plugin will also segment your mailing lists depending on user behavior, and it will also detect the point at which the user leaves your website. In addition to that, you can also set the timing for your pop-ups, as well as create some which will appear only on the mobile version of the website. Finally, it is equipped with A/B testing and analytics tools.
This one is especially useful if you are using pay per click advertising and calls to action. In fact, OptimizePress can help you design effective forms, calls to actions, as well as entire landing pages from scratch which you will be able to use in your campaigns, and hopefully boost your conversion rate. If you are selling digital products or services, hosting webinars, or if you are just interesting in adding an extra layer of security for your membership pages, OptimizePress is a must-have.
If your conversion rate is poor, perhaps you should analyze your SEO efforts. Many business owners fail to realize how SEO affects their conversion rates, even if indirectly. Yoast SEO is probably the only WordPress plugin you will even need in order to analyze your website’s SEO. It will help you optimize your target keywords, your content, as well as meta titles, tags, and descriptions. It also comes with social features, which will allow you to make the most of your content on social media.
LeadPages can help you improve your landing pages and your conversion rates, even if you aren’t very tech-savvy. You can choose between over 70 pre-designed templates, or test your existing pages using split testing tools in order to see which one is more effective. It even allows you to design pop-ups which will appear when the user want to leave your website.
With these 6 WordPress plugins, you will be able to improve different elements of your website, as well as your pop-ups, landing pages, and SEO, which will in turn boost your conversion rate. Because, ultimately, that what it’s all about. Good luck!