A variety of methods are available for you to take your business to the next level. Out of those methods, working with influencers has received a lot of attention.
What exactly is an influencer?
Influencers are the individuals, who stay active on online platforms. They include social media marketers and bloggers as well. The influencers have already established credibility among potential audiences. They are already equipped with followers as well. As a result, they are in a position to create an impact on the purchasing decisions of people.
What benefits can you experience when working with influencers?
When you start working with influencers, you will be able to experience a variety of benefits as well as advantages in the long run. Here is a list of some of the most prominent benefits out of them.
- Influencers have high engagement rates – Influencers have invested their time to build up high engagement rates. Therefore, you just need to get their assistance and experience all the benefits that come in the long run.
- They are specialized to niches – Influencers specialize in different niches. All you need to do is to get in touch with an influencer that works in your niche. Then you will be able to promote your brand to targeted audiences.
- Influencers are more authentic – The efforts taken by your influencers to promote your brand will sound more authentic, than you going ahead and promoting your brand.
- Influencers are always looking for opportunities – Influencers are keen on finding new opportunities at all times. As a result, they are eagerly looking forward to work along with brands. Therefore, linking up with an influencer will not be a tedious activity.
- Influencers will cost you less – You don’t need to spend a fortune in order to experience the services offered by influencers. All you need to do is to spend a small amount of money and you will be able to receive amazing results in the long run.
How to search for influencers?
Now you have a better understanding about the benefits that influencers can bring in to your brand. As the next step, you should start searching for influencers. Here is a list of few effective tips that you can keep in mind in order to start searching for influencers.
- Browse social media – Browsing on social media can be considered as one of the best methods available for you to look for influencers. You can simply go through the posts that you have shared through your social media networks. Then you will be able to identify what influencers have interacted with them. Then you can analyze their profiles and determine whether they are good enough to be taken as one of your influencers or not.
- Play the role of a detective – You need to allocate time and do a research in order to look for influencers. You should always keep in mind that influencers are tied to specific niches. Therefore, you can start the research on the industry, with the help of keywords and hashtags. The search functionality in Facebook and Explore tab in Instagram are some of the best methods available for you to get started with your research. Once you come across the influencers, you will have to interact with their social media profiles in order to develop a relationship. It is important to keep track of the profiles in the meantime as well. Then they will be able to be familiarized with your brand. You can use Google Spreadsheets to keep track of the engagement that you have along with influencers.
- Talk directly to influencers – It is also possible for you to talk directly to the influencers. Since they are looking forward to engage with brands, you will find it as an easy task to build up the communication. You can simply send an email to show your interest in getting into a partnership with the influencer. In that email, you can give a quick introduction about yourself. Then you can include information on how they can assist you with your campaign.
How to get ROI from the influencers?
Last but not least, you need to have a clear understanding on how to get ROI from your influencers. Here are some methods that you can keep in mind for that.
- Make announcements – If you are coming up with a new product or service, you will be able to make an announcement via the influencers. Then you will be able to grab the attention of potential audiences to that product or service.
- Sharing “how-to” knowledge – You can share “how to” knowledge on products or services that you have and share them among potential audiences via influencers.
- Sharing tips – In addition to how-tos, you will be able to share useful tips among influencers and ask them to share with followers. This will assist you to increase the following that you have along with target audiences.
- Upload product reviews – You can ask the influencers to create reviews on your products or services and upload them. It can be text only reviews or video reviews. All you have to do is to ask the influencers to promote the product you got.
- Organize giveaways – If you are looking forward to go for a giveaway, you can do it via the influencers. The influencers will also like this idea. They will come up with the giveaway campaign and all you have to do is to supply what you got.
- Content partnerships – After getting into a partnership, you can ask your influencers to create content for you and share them across social media networks.
- Account takeovers – Account takeovers can also be considered as one of the best methods available for you to gain ROI from influencers. You can take control over their accounts and start promoting your products.
As you can see, a variety of methods are available for you to gain ROI from the influencers and you can look at appropriate channels.