How To Get Your Business To Appear On The Google Search Results
If you’ve setup a business website then the main reason is to get people to visit your website. In order to get more traffic to your site you’ll be relying on the Search Engines like Google. There are two main ways to do this – natural, organic traffic and paid traffic.
What’s The Difference Between Organic Traffic and Paid Traffic?
Organic traffic is traffic that occurs when someone clicks on the organic listings in Google rather than the top ‘paid’ listings. With the paid listings you’ll recognize them because they say ‘Ad’ next to them in green.
Organic traffic is free in as much as when someone clicks on your link in the results you are ot charged, whereas when someone clicks on your paid link you are charged by Google per click, hence ‘Pay Per Click’ (PPC).
PPC is like an auction where people bid on each search term.
How Do I Get A Good Organic Ranking?
Google determines its rankings based on a complex mathematical model called an Algorithm which takes into account hundreds of factors when determining the ranking for any keyword.
Google does not release details of their Algorithm into the public domain but over the years the practice of Search Engine Optimization (SEO) has helped website owners to better understand what to do to get a better ranking.
For a detailed step by step guide to local SEO check our free report, but here is a summary of the main points you need to do:
- Get listed in Google, Bing and Yahoo Local listings
- Get Local Reviews – start with your best customers
- Get Name, Address and Phone (NAP) Citations in popular local listings
- Find your Industry Specific Listings and Directories and get listed there
- Create Service specific pages – avoid having a generic ‘Services’ page
- Create longer pages – between 500 to 1,000 words per page – use frequently asked questions if you can not think of content
- Optimize EVERY page with keyword rich metatags, URLs, Headings and internal links to other pages (Anchor Text)
- Get some backlinks – start with local suppliers
- Switch to HTTPS Hosting – Google favours secure websites
- Switch to SSD Hosting – Website Loadspeed is a Google ranking factor
- Setup a Company Blog – WordPress can be installed in one click using Softaculous
- Start Creating Regular Blog Content
- Create Videos – Most businesses don’t create videos so you can get a big advantage over them
Four Things To Focus On
Recently, Pickaweb researched over 540 UK B2B websites to see which factors led to a higher ranking in the search engines. Here are the top four factors that you should focus on:
- Use the Industry and Location in the Page Title Metatag – if you are an accountant based in Exeter use ‘Accountant’ and ‘Exeter’ in the keywords you include in the Page Title Metatag
- Create More Pages – Best in Class websites had 104 pages on average vs 48 for the Industry Average – creating service specific pages and blogging regularly will help you achieve this
- Get More Backlinks – Use NAP Citations and contact local suppliers and offer a testimonial and look for other local sites where you can get listed. Best in Class Websites had 44 websites referring to them whereas Industry Average had just 17
- Get More Google Reviews – Ask your best clients for Google Reviews. Don’t go crazy – just pick up one or two a week but commit to asking for them
Getting your website to show up in search engines is not that difficult. It just requires patience and commitment.
Focus on getting the on page SEO right and getting your location and industry in the metatags, headings and URLs of your pages.
Create more content with service specific pages and a company blog. Also get more backlinks and more Google Reviews.