The reason they are getting left behind is not because they are not great companies – they may well be great companies. They are getting left behind because the rules have changed, but either they haven’t been informed, or they just do not understand them.
But when you take a peek behind the curtains you will discover that the rules are quite straightforward and they apply to everyone. You just need to approach it methodically and logically and you will be astonished at what you can achieve.
Our Definitive Guide to Local SEO is a handpicked selection of the best advice for local businesses and it will take you from the basics, through citations and link building to mobile and video strategies - it’s all you need to get a top ranking and loads of traffic to your local business.
If you run a local business and you want to harness the power of online marketing but you are unsure where to start, then this great set of resources is perfect for you. You’ll discover the EXACT steps you need to do to attract local customers to your business.
Most small businesses think that Local SEO is complex, time consuming and expensive. But the truth is that the websites that have focused on doing the basics well are the ones who get the lion’s share of the traffic. NAP Citations are one of the foundations for your local SEO success and the good news is that anyone can do this!
Despite all of the recent Google updates having other websites link to you is still the surest way to stay ahead of the pack. Despite all of the mystery surrounding link building there are some sure fire ways to master it and the good news is you don’t need a ton of backlinks for local SEO success.
If you want to appear in the local listings at the top of the rankings then you need to set up & optimize your Google My Business profile. This is Google’s unified tool for businesses both large and small. It is absolutely VITAL that you configure and manage your profile correctly. Here’s how...
Most local businesses will not have a blog and those that do will not be making the most it. This means a huge opportunity for those businesses that set up and run a blog aimed squarely at serving their local community. And this is how you do it...
Ever noticed that the local websites at the top of the Google rankings at the top of Google seem to have one thing in common? Yup, they’ve got customer reviews. Customer reviews are a vital component of local SEO. Here’s why and here’s how you can get them.
Like blogging, video is hugely underused by most local businesses. However, it is not as difficult as it appears and those local businesses who are prepared to use video will gain a massive advantage over their less savvy competitors.
Mobile is changing the rules of the SEO game - fast. However, despite Google’s announcement that it will favour mobile friendly websites in its search results, most local business do not have mobile friendly websites. That means a huge opportunity awaits those local businesses (like yours!) who are ready to take advantage. Here’s what you need to know...
Google+ is Google’s social media offering and it punches its weight in Local SEO terms. Your time is valuable so here’s how to get the most out of this powerful tool for your business.