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Local SEO:

The Definitive Guide

If you want to get a consistent flow of new customers to your business then mastering Local SEO is crucial to your success. The fact is that the businesses that appear at the top of the Google listings are the ones that are attracting the lion’s share of the traffic.

You may have spotted some of your competitors up there.

But have you ever stopped to consider what a top position in Google, or other search engines would mean for your business?

Online Marketing for Small Businesses:

The Rules Have Changed

People often think that to get a high ranking takes years of hard work, and a huge advertising budget.

Whilst perseverance and advertising know-how are clearly important, they are not the only way to get to the top in the Internet world.

The unfortunate truth is that there are thousands of well-established local businesses, offering brilliant products or services that are just getting left behind by younger, leaner, smarter Internet-savvy startups.


The reason they are getting left behind is not because they are not great companies – they may well be great companies. They are getting left behind because the rules have changed, but either they haven’t been informed, or they just do not understand them.

But when you take a peek behind the curtains you will discover that the rules are quite straightforward and they apply to everyone. You just need to approach it methodically and logically and you will be astonished at what you can achieve.

The Definitive List of

The Best Local SEO Resources on the Web

Our Definitive Guide to Local SEO is a handpicked selection of the best advice for local businesses and it will take you from the basics, through citations and link building to mobile and video strategies - it’s all you need to get a top ranking and loads of traffic to your local business.

Chapter 1

Local SEO - The Basics

If you run a local business and you want to harness the power of online marketing but you are unsure where to start, then this great set of resources is perfect for you. You’ll discover the EXACT steps you need to do to attract local customers to your business.

Chapter 2

Name, Address & Phone (NAP)
Citations - The Building Blocks
for Local SEO Success

Most small businesses think that Local SEO is complex, time consuming and expensive. But the truth is that the websites that have focused on doing the basics well are the ones who get the lion’s share of the traffic. NAP Citations are one of the foundations for your local SEO success and the good news is that anyone can do this!

Chapter 3

link building - a vital part of seo
that you can easily master

Despite all of the recent Google updates having other websites link to you is still the surest way to stay ahead of the pack. Despite all of the mystery surrounding link building there are some sure fire ways to master it and the good news is you don’t need a ton of backlinks for local SEO success.

Chapter 4

Google my business - you must set
this up correctly - here’s how...

If you want to appear in the local listings at the top of the rankings then you need to set up & optimize your Google My Business profile. This is Google’s unified tool for businesses both large and small. It is absolutely VITAL that you configure and manage your profile correctly. Here’s how...

Chapter 5

How To Create a Blog That Will
Drive Local Customers To Your

Most local businesses will not have a blog and those that do will not be making the most it. This means a huge opportunity for those businesses that set up and run a blog aimed squarely at serving their local community. And this is how you do it...

Chapter 6

Customer Reviews Are VITAL -
Here’s How to Get Them

Ever noticed that the local websites at the top of the Google rankings at the top of Google seem to have one thing in common? Yup, they’ve got customer reviews. Customer reviews are a vital component of local SEO. Here’s why and here’s how you can get them.

Chapter 7

How to Use the Power of Video to
Get More Local Customers
(Level: Easy)

Like blogging, video is hugely underused by most local businesses. However, it is not as difficult as it appears and those local businesses who are prepared to use video will gain a massive advantage over their less savvy competitors.

Chapter 8

How to Use Mobile To Get A
HUUUUUUGE Advantage Over Your

Mobile is changing the rules of the SEO game - fast. However, despite Google’s announcement that it will favour mobile friendly websites in its search results, most local business do not have mobile friendly websites. That means a huge opportunity awaits those local businesses (like yours!) who are ready to take advantage. Here’s what you need to know...

Chapter 9

How To Use Google+ for Local
SEO Success

Google+ is Google’s social media offering and it punches its weight in Local SEO terms. Your time is valuable so here’s how to get the most out of this powerful tool for your business.

Chapter 10

Tools of the trade

Tools can make your online marketing efforts so much easier. Here is a pick of the best recommended tools available.

Download a FREE PDF Version of This Definitive Guide to Local SEO

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