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If you run an eCommerce site, you just want more people to buy more of your stuff. It sounds simple except for the fact that most eCommerce markets are saturated and hypercompetitive. And it’s getting tougher and tougher to stand out.
But savvy online retailers are adapting and the ones who can stand out from the crowd are thriving.
They have realised that in order to sell more they need to engage more with their target audience and the best way to achieve that is through the use of Content Marketing.
eCommerce Content Marketing is the sweet spot where SEO, blogging, link building, social media & paid search all meet.
But eCommerce Content Marketing is not just about filling up the funnel, it’s about increasing conversions too.
But it’s not just the preserve of large, established national or international brands. If you approach it methodically and consistently you will be amazed at what you can achieve.
And here are the rules of the game…
Ladies and Gentlemen, Pickaweb is proud to present
Our Definitive Guide to eCommerce Content Marketing is a handpicked selection of the best examples of content for traffic as well as for increased conversion. We’ll take you right through from the basics with some tried and tested content frameworks. It’s all you need to create a long term eCommerce Content Marketing Strategy that delivers real results.
A few ground rules so that you understand what eCommerce Content Marketing is (and what it isn’t)
If the thought of strategy or a 50 page ‘plan’ sounds scary, then relax. We’ve got a fast and easy way to create a powerful Content Plan
If it’s traffic you’re after then we’ll show you the best Content Frameworks for this goal
Traffic is nice but it doesn’t pay the bills. We show you how to create Content that will increase Conversions and get the tills ringing
If you want your content to stand out you need to consider the visual aspects and we share with you the most popular formats for this
Your content is ready to go live. But don’t hit the publish button just yet. You still have to promote it and we explain exactly what needs to be done for maximum effect
Some world class examples to inspire you
Come on then, let's get started…