The Definitive Guide to

e-Commerce Content Marketing

Chapter 7

World Class Examples of eCommerce
Content Marketing

A Final Word…

It can be tempting to think that all you need to do is focus on is getting more people through the door, but that would be a huge mistake.


Because in the coming years good (as opposed to mediocre or poor) content marketing is going to play an increasingly important role in your business.

It is your chance to stand out from the crowd and build trust with your audience.

But you need to be prepared to invest time, money and effort. You also need to be realistic because this approach takes time to get right.

But the flipside is that it will serve you well for many years.

The important point is to get started as soon as you can and make a commitment.

If you are completely stuck then start with Content for Conversion. That way you are working with what you have, i.e. your existing traffic. Things like Buyers Guides, How to Guides and product videos are perfect starting points and you probably have most of the info that you need on your hard drive, in your outbox or up in your head.

But be persistent.

Talk to your clients, understand their needs and create content for them.

Identify the movers and shakers in your niche. Reach out to them, develop relationships and help each other out.

But above all, don’t give up!
Good luck and let us have your thoughts below.

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